If you are a site owner, I am sure, you must have faced problem with your WordPress website bounce rate. But do you know that there is a solution that you never thought about? it will help you to decrease your WordPress website bounce rate almost immediately and almost not doing anything. Sounds, fair? Well, First you have to know, what is bounce to Google.
A visitor is very interested in one of your pages and takes 2 minutes and 13 seconds to read the article. After this he bookmarks the page and leaves. This visitor stayed 2 minutes and 13 seconds on your page, but never interacted with it. To Google that is a bounce! And bounced visits are marked 0:00 Time on Site. Not fair, right?
Another bad scenario A visitor goes to your website and stays 1 minute and 11 seconds on the first page. Then, he goes to a second page where he stays 1 minute and 12 seconds. Without any interaction on this page, he leaves. Since Google doesn’t know how long your visitor stayed on the second page, Google will add only the time the visitor spent on the first page to Analytics. Even not fair, right?
Well, you really can solve this issue with a free plugin (https://wordpress.org/plugins/reduce-bounce-rate/ ). What is does? Is it good for SEO?
Surely it is not a black hat technique. This plugin will tell Google Analytics every 10 seconds that your visitor is still on the page that there was some interaction. This is so simple and Google itself recommend to use this specific event tracking system. You can learn more about event tracking here https://developers.google.com/analytics/devguides/collection/gajs/eventTrackerGuide?hl=en
So using this plugin is totally safe and it will decrease your bounce rate and improve you search appearance to Google. We are just helping google to know what your users are doing on your website and on which page he is visiting.
You see, even Google needs some help after all, right?
Hope this helps
Thanks in advance
Dr. Sabbir H