Now a day’s social media business has become an obsession for the business communities and it is one of the most talked issues all over the world. Most of the companies are eager to draw your attention by their obtuse promotion offers, Webiners and white papers that actually no one even notices. So all of their budget for promotional purpose and initiatives ultimately end in smoke and the attention they get is not worth to mention. So the guidance is not perfect enough to hit the central point of attention of viewers. So if you are searching for real guideline for successful and prolific campaign which has never been applied, you certainly have to follow tips that are given in this article.
- Set a Specific Plan
First of all you have to set a plan about how you will approach to any social media for promotion of your product or service. You should have a plan about the suitable content you are creating for the campaign. If you are about to create a one day event you have to spend three days to prepare a quality content for pulling more viewers. There are a lots of tools for drawing attention for users like interactive quizzes, newsletter and many more. Choose a specific campaign tool form lots of options available to you. Different campaign shows different results so get clear idea about what you really want to do. You have to be more sincere about choosing your key words that will specifically highlight your product. Make sure that your campaign is on the line with your goal. Depending on the campaign, you may need banners, logos or pictures for your content make them timely available.
- Response to visitors
When you post any content on Social platform for your campaign purpose you should be watchful about properly response to viewers of your post. Especially if you are representing a new business and no one recognize you then you have to be more conscious about your viewers. You have to ensure friendly environment by providing reply to each and every comments and questions, thank them for sharing, and acknowledge both negative and positive feedback. If you get some likes and comments on any of your post you will be sure about the efficiency of your post and then you have to post similar content more to attract more viewers. Respond to all comments politely and make them feel free to comments more. If audience perceives you engaging more, it will encourage them to participate mostly.
- Choose the Appropriate Social Platform
There are several popular social channels around us like Facebook, LinkedIn, Twitter, Instagram, Google+ and many more. You have to know which types of viewers groups use which social media, as for example Tweeter is mostly used by celebrity, Instagram is mainly used by youngers on the contrary Facebook is used by people of almost all ages. If your business is to hire service providers then LinkedIn will be the perfect choice. If are doing the business of selling consumer product Facebook and Twitter may be the right one.
- Manage your Content for Multiple Channel
You have to create a single content for multiple social media and post them to several channels at once in a way that will not interact with any media. But it is recommended that do not send massage to different social media because the massage of one site is not compatible with others. So use a separate social media dashboard to manage all of your content automatically for your clients of different media. This tool will actually conceal your personal posts or tweets form going to their news feed unintentionally.
- Increase Involvement and intimacy with audience
Theoretically if you are really eager to get more visitors for your events you have to draw their attention by offering rewards and prizes to your clients. You can make your campaign more successful by arranging special discounts, contests, free sign up , photo contests and many more. Give more attention to primitive and long term active followers and satisfy them with some discounts and rewards. Long lasting relationship with loyal followers will ultimately promote your product.
- Evaluate Your success
Specify your key of metric and measure your prosperity of your campaign every day. Use any advanced analytical tool for reviewing how successfully the campaign is working. There are lots of tools for help you in this issue like TweetDeck, Clicky and Google Analytics and many others. If you have failed to get the deserved result then think more precisely how could you more efficient. If you have accomplished some result then identify the key aspect of the result and work more on it to give the strategy a clean shape to get better score.
- Support your clients and Motivate them with tactics
Motivate your clients by doing something new like working for them. Best clients will involve with you in personal chatting just for fun. Take time to realize their needs by talking to them regularly and design your product and service according to their suggestions. Influence them to tweet about how they use your product and exploit them to share your post on their timeline. You may create a database of the clients of different forum who has large number of customers. Increase your data base by inviting them to various competition and prize draw programs these are the good mechanism to generate email address. A simple prize may help to generate much interest and it would be a great way to get your campaign noticed. You can also give them premium exclusive newsletters or special discount which may be far more influential. Create a landing page for clients which will ensure comforts for clients that they are on right place.