12 Successful WordPress Product Launch Lessons

You are here it means you are involved in the business oriented to WordPress like WordPress plugin or WordPress eCommerce  theme. You might have a website with a full directory with the long list of products and you are not getting worth of your expense. To be honest this is a quite common complain that we faced regularly. Now we will discuss the technical issue that will let you understand the whole process that how to configure your site to present your products in user friendly ways and get benefits from the visitors by converting them to clients.

12 Successful WordPress Product Launch Lessons

Now you have to plan for your campaign task for this you need to make sure some the requirement that your site must confirm like development of the site, demo products, ready your documentation, licensing, confirmation of regular updates, customer support system in place. If all of these arena are already covered then it the time to start the marketing campaign.

Hopefully you have decided to launch your product on a certain date. So you just need eCommerce solution for this purpose. Here some question comes in the way of marking strategies they are sounds like:

  • Are you selling just one product?
  • Do you plan on selling more in the future?
  • What about a logo?
  • Do you have business cards?
  • Have you considered how you’ll officially launch your WordPress product?

Though there’s a lot to consider, launching a WordPress product isn’t nearly as challenging as it sounds. WPMania.net has curated a number of tips and tools to help you execute a successful WordPress product launch. But first, let’s discuss the logistics of selling.

Choosing an E-commerce Platform

Lot of eCommerce solutions are out there which can help you out but we like to recommend WooCommerce for this purpose since it comes in the first place when we think of e-commerce solution. If you decide to go this route, you’ll need to purchase a WooCommerce plugin which costs $50 with 6 months customer support.

But this tool is expensive and therefore you can also go for Shopify. It is well known that Shopify is a leader in e-commerce software. This solution also provides 24/7 customer support that WooCommerce is unable to get. Moreover shopify lets you customize the experience of user. It’s a robust ecosystem of new connections that could benefit your newfound product or store.

Shopify WordPress Plugin or Shopify Storefront

Which one is suitable for your business? This all up to your actually it varies with the nature of business and needs of clients. To help you think wisely we have some example, WordPress plugin is suitable for the owner who has only few products to sell. If you decide to go this route, you’ll need to purchase a Shopify Lite subscription which costs $9/month. But if your plan is far more big then you must have to go for shopify store. This tool is quite easy to customize and easy to integrate with sales channel like Facebook and advantage of tracking the sales and growth trend. This route requires that you purchase a Basic Shopify subscription which costs $29/month.

Preparing for a Successful Launch

Now you have the solution for your selling route and this is the time to think about the branding. You must select a specific name for your product and brand. Few factors are mentioned below which help to sort you will out the necessary preparation you should have:

  1. Brand positioning statement
    Think once what makes your brand superior to others? What you offer to your clients that others are not offering?By answering this question you will able to make your foundation strong as well it will let you realize yours branding assets.
  1. Logo
    Logo represents your brand in visual ways. We have understood your needs and we recommend you to create your logo by your own. There are server tool available for this purpose and you don’t need to hire professional graphic designer for this. Shopify is one of the popular logo maker which is easy to use and the interesting thing is that you will have almost ready resources to help.  So try to make something natural for presenting your business through the hand crafted logo.
  1. Business cards
    Business card is considered as one of the important marketing tool that buildup trust around the brand and business. They are simple and affordable and create relation between potential clients and developers. So it is a great way to be recognized in the marketplace. You can use Shopify’s Business Card Generator to help yourself to create your own card.
  1. Social media handles
    Social media might play a vital role in marketing campaign so consider them as part of the strategy and make sure to have an account on each of the popular social media platform.Consider creating a branded account on the following:

    • Twitter
    • Facebook
    • LinkedIn
    • Instagram

    Follow activities of other social media ike Google+, Pinterest, or Tumblr, to consider them for using in future.

  1. Messaging
    When you start the process of marketing of your product consistency is crucial especially in case of marking of WordPress theme or plugin.  There are 6 important tips available for you that will be helpful in creating united messaging for social media channels, email marketing, press engagements, and any other communications about your product launch.
  1. Making Launch Day a Success
    Launch day for a product or company is so much important as because finally you are about expose your product to your end users and supposed to get real customer feedback. At this position of the campaign you are ready with the necessary elements like your brand name, your logo, social accounts, and your e-commerce solution integrated, your brand positioning statement, and your business cards and more. We have studied a lot and point out some ideas that would help you a lot in launching WordPress theme or plugin and let your first marketing launch successful.
  1. Getting press
    Creating awareness for your launching product will be pretty easy for journalist and blogger therefore you can hire them if you are not good at writing article. Here we have some strategies for you:
  1. Do Some Research
    Have some research and list down group of famous journalist and blogger who are popular in their arena. Go through their professional details identify their skills and make sure that they are conversant with WordPress themes and plugins.
  1. Customize
    Check the authors previously done works to guess who is best for your field of business. This will give you an idea of what story angles appeal most to them.
  1. Make it brief
    Make the hired author understood what your product offers. Never write 10 paragraph for making him realize your needs just be concise and open. Follow up him with but always be ready to follow up with all of the information that covers your product launch requirements.
  1. Promotional codes
    Create discount codes it is possible with a Shopify Store. Use the code to promote your brand and allure your potential clients to buy your premium products at low price on the launch day.
  1. Email marketing
    To boost the marketing with flow of audience you can take the help of another marketing tool called email marketing. It is pretty simple and has wide area of coverage so it can be a effective tool for boosting audience.
  1. Open channels for feedback
    Make yourself available for the correspondence with your visitors and clients. Don’t try to avid their quires and try to response them right away. The better you provide feedback the more your gain trustworthiness. Along with these you also need to display positive review on your clients on your site to influence potential user to make their purchase.

Wind Up

If you have followed the entire article and executed as the article described then now you are officially an entrepreneur. Starting a business with products oriented to WordPress is not challenging as other assumed. You just need to follow the ways that experienced personnel shows. Fortunately following the shown path is pretty easy since your efforts will be forced with some eCommerce platforms mentioned above. You just need to have dedication, availability with tools, and tireless.

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