We have spent lots of time behind the design and functionality of the WordPress site but even after all the efforts you might not able to achieve the desired level of success. The hope behind the entire task is to make the buyers convinced to purchase, subscribing or getting them as premium member. It is not that you are not in the right path it may be the situation when your clients is not just ready to be converted.

10 Simple Ways to Convert Casual Visitors into Paying Customers

Let’s think like a customer. Suppose you want to buy a WordPress theme and you are searching on different websites who sell themes.  Now you find that one of the websites has real promise and the price and features are satisfactory. But you may think why not search for another site for better one certainly a pop-up message shows a special discount for you and the offer will be counted only if you buy within next 30 minutes. It will stop you for few minutes and you will certainly think again. Our article is about how you can focus on those last minutes tricks which improves conversion rate.

The Art of Having Conversions

Do you like to afford the loss of revenue or traffic as because you have too many visitors backing out of your site or abandoning their purchases? Not really.  You have designed your website for your business purposes so that you can sell your brand, and to give your customers what they want. But the website is not able to make the deal in spite of being perfect here are some tricks which can be used to prevent further conversion loss:

#1: Exit-Intent Tools

To convert visitors many technologies are at our hands they try to convert visitors till to the last moment. When the visitors try to exit the site move to another site a POP arise with alluring message.

The primary goal of such message is to serve the visitors a final opportunity to be converted.

Precautions

The strategy of exit-intent technology should design in way that does not kill much time of the visitors otherwise it may prove bad for you. Action should be simple and the message should be quick and snappy. Message should be brief and convincing.

#2: Scroll-Triggered Light boxes

This technology is similar to exit intent-pop ups with some modifications like…

  1. This type of message box shows during scroll and it do not triggered by attempt of leaving the site.
  2. It comes with more targeted focus as it pertains content oriented message

Such tools are good for websites with long and monotonous content as people start to move on the same page by scrolling they get lucrative pop up message with light box style and it actually makes lot of sense to stick to action.

We have enlisted some pattern of scroll-triggered pop-ups; hope it will be helpful for increasing engagement:

Precautions

Make sure that the scroll-triggered messaging would not distract your visitors. You should take only few seconds of your clients for showing such light box.

#3: Post-Exit Follow-Ups

Webmaster generally consider the tools which works only when the visitors are on the site but there some killing technology which works one the visitors leave the site. One of the key goals of the marking is to keep in the mind of audience. To make this concept clear I am narrating an example hare.

The magazine ‘New Yorker’ had an offer of subscribing at $ 12. It was quite attractive and I visited the site last week, but still now I am thinking of the offer.  And you know what? I’m probably going to make that purchase because I’ve been thinking about it all week and it just keeps sounding better and better.

Have you ever learnt about retargeting or remarketing? The tool is quite good at recapturing visitor’s attention even after they left your site. And that’s not the only way you can follow-up with visitors once they’ve left. You can also use email to follow up with visitors after they’ve begun the shopping cart process.

Precautions

To have better conversion you need to guide your visitors gently. You should not put stress to saying over and over ‘Buy Me!, Do This Now!’ or anything like this. You’ve got to first understand what it is that drew those people to your site then take actions based on that.

7 Helpful Tips for Preventing Lost Conversions

Typically for calls-to-action form for a website developer tends to focus on building the CTAs into a website’s design that guide visitors to a conversion. Like with the standard built-in CTA, these conversion recovery techniques should follow the same logic in terms of construction:

#1: Hit Their Emotions

You will get better conversion if you able to make your visitors engaged psychologically to your business and able to control their thoughts.

#2: Use Urgency

Use language like “Sign up now.” “Identify the truth today.” Or put urgency by showing limited-time special offer.

#3: Add Some Color

Color has the power to deal with certain emotions of the visitors and it will work greatly to last impression of your brand, and sometimes do lot to hold the leaving visitors.

#4: Make it Move

Inside long monotonous content slide show or live chat pop up may bring some joy to readers. Otherwise you can also add a quick video or animation to pop-up. Whichever the movement is, it must be pertinent to the content that visitors are on.

#5: Use Tools

You have access to plethora of tools, plugins, add-ons, and other integrations with which you can make the process easier:

#6: Bounce Exchange

Bounce Exchange has created “intelligent behavioral technology. This is nothing but a exit-intent tool that knows when and how to engage visitors if they’re about to leave.

#7: Optin-Monster’s Exit-Intent Technology

Optin-Monster offers similar service like Bounce Exchange. It works with behavioral technology that identify when your site’s visitors are getting ready to leave. You can choose any of the nine exit-intent pop-up available the options.

Conclusion

Loss of conversion can be refers to a great loss of revenue. If you fail to take safeguard against it you will frustrated with the outcome of your business. No matter you choose any of the tool available from exit-intent technology, scroll-triggered pop-ups, post-exit follow-ups, or something else entirely, just keep in mind that you should use them in proper way otherwise they may convey negative impact.

Due to the wide possibility of WordPress and dynamic content management system now it is powering 17% of the website on the web. So, why not you convert your website from old content management system to new efficient CMS of WordPress? Don’t be afraid of being losing all the resources, content and data because are not going to lose anything during the process. Fortunately converting a website into WordPress is quite easy than you actually think. In this article you will have a detail outline and overall steps that you need to learn for migration. We have also tried to list down the possible challenges and their possible that you might face at the time of migration.

How To Convert Your Old Website Into WordPress Site

Our Objectives

Fundamental Steps Of The Process

Hope you will find the under mentioned steps beneficial for migrating your site. The steps are highly recommended for you.

  1. Assess your Current Website
    Check your current website thoroughly and identify the features that you presently have. This will let you determine the special new features that you need to include like pages, posts, galleries, links, etc.
  2. Install WordPress For Getting The Environment
    You will need to install WordPress on your domain to get you WordPress environment for importing your content.
  3. Import your content
    Using the importing tool you can now import and organize your content right away.
  4. Setting up of Design
    This includes your theme, colors, logo, menu structure, links, and so forth.
  5. 5 Final Reviews
    It is mandatory that before you make your site open for all you should check images,                   media, content, menus, plugins, widgets and other to ensure that all are working well. Adjust the setting and URL redirects and release it for live.
  6. Make the site live on Web
    This involves either moving your domain to your new host or pointing your URL to your new site
  7. Start With A Plan
    Converting a whole website is a group of task and it needs doing all the things properly that’s why a powerful plan is enviable.
  8. Focusing on Content
  9. Existing Functionality

 Installing WordPress

To work with WordPress at the very first time you will need to install it. But if you are just trying to do some experiment on it you can make a local installation. But in case of real need of migration you need to set up WordPress on your current host.

For our example, we’ve installed WordPress with the same host, setting it up in a /wp directory for the duration of the migration process.

  1. Settings and Plugins
    While the WordPress is installed, some minor adjustments need to done
  2. Update permalinks
    To change the permalinks you need to go into the settings. In most cases, it switch to “postname”-style permalinks.For any updated projects we need to install some plugins initially, and the plugins that needs to be   preinstall are:

  3. Working With Source Code
    You can directly play with source code by loading it through the browser. While having access to the original hosting environment can be helpful the ways that websites are built vary so widely that you’ll often have to reverse-engineer the original architecture in order to derive anything useful. Modifying source code in browser is more comfortable and save tons of time of developmental process. In case of Google chrome you can do it by go to Menu → Tools → View Source.

Create A Custom Theme

Migration with the existing website is more preferable than building a completely new website. Download a copy (ZIP) of the migration starter theme or follow along in your own theme of choice as we work through the relevant theme files.

  1. Style Sheet
    The first step of migration is to replace the styles from the old website. The source code for refers to .css and you need to copy and pasting the contents from those style sheet into your own style.css. Follow the steps …> Open up style.css.> Replace the details of the theme (“Name,” “URI,” “Description,” etc.) with your own.>Paste in the styles from the old website.
  2. About Images
    Search for and update any references to images when you migrates the style. You can keep all images in images folder within the theme’s directory. If the location is changed images should be referenced in the original CSS.  And make sure to update all references in the style sheet and templates accordingly.
  3. Header
    Second step of the migration is building a header of the new theme. You just need to merge the structure of the current code base with WordPress’ templates.Follow the following steps…> copy the HTML structure of the old website.
    >paste the static menu with a WordPress-powered menu.
    >Use WordPress’ title tag and leave the wp_head hook in place.
    >Merge any other relevant tags from the old header.For example look into the under mentioned code
    <!DOCTYPE HTML>
    <html>
    <head>
    <title>WpMania Sample Code Title</title>
    <meta http-equiv="Content-Type" content="text/html; charset=utf-8" />
    <meta name="google-site-verification" content="your google site varification code" />
    <link rel="stylesheet" type="text/css" href="style.css" media="screen" />
    <link rel="shortcut icon" href="http://www.domian.com/favicon.ico?v=2" />

    <body>
    <a href=”http://domain.com”><h1 id=”logo”>WpMania logo</h1></a>
    <ul class=”menu”>
    <li><a class=”active” href=”http://domain.com”>Products</a></li>
    <li><a href=”http://domain.com/wallpaper.php”>Wallpaper</a></li>
    <li><a href=”http://domain.com/about.php”>About</a></li>
    <li><a href=”http://domain.com/contact.php”>Contact</a></li>
    </ul>
  4. Merged Header (header.php)<!DOCTYPE html>

    <html>
    <head>
    <title><?php wp_title( '|', true, 'right' ); ?></title>
    <meta http-equiv="Content-Type" content="text/html; charset=utf-8" />
    <meta name="google-site-verification" content="xxxxxx" />   <link rel="shortcut icon" href="http://www.domain.com/favicon.ico?v=2" />
    <?php wp_head(); ?>
    </head>
    <body <?php body_class(); ?>>
    <header>
    <a href="http://domain.com">
    <h1 id="logo">Vegan Food Pyramid</h1></a>
    <?php wp_nav_menu( array(             'theme_location' => 'primary',            'container' => false,            'menu_class' => 'menu'      ) ); ?>
    </header>

Understanding

Major challenge of migration is identifying the codes that you really need to be improved. If you have enough time and opportunity then we suggest improving the code thoroughly.

The following changes are recommended

  1. Doctype
    Usually the original HTML always has an HTML5 doctype. Using a modern doctype in a code base written for an older code like XHTML or HTML4 could break the layout.
  2. Meta tags
    The reference of meta tags to the style sheet being inserted automatically via wp_enqueue_style in the functions.php file.
  3. Scripts
    Script regarding every page such as a tracking script or font script, putting directly in the header file is a wise decision. Here the recommended practice is to register all scripts and add them to the header via wp_enqueue_script.
  4. wp_head
    Leave <?php wp_head(); ?> at the bottom of the </head> tag in the merged header file. WordPress uses wp_head, among other things, to enqueue scripts and style sheets that are referenced in the theme (usually in functions.php) and in plugins that you’ve installed. Without wp_head in place, most front-end plugins won’t work.
  5. body_class
    The use of the <?php body_class(); ?> tag. WordPress uses this to provide a series of helpful classes to the <body> tag depending on the page being viewed. In the <body> classes weren’t being used. Yours might have unique IDs or classes on each page, in which case you can create a custom function using conditional tags to add the appropriate classes to the corresponding pages.
  6. WordPress menus
    One of the complex tasks of migration is to deal with the WordPress-powered menu. The wp_nav_menu function is highly flexible and offers built-in functionality to handle the current state of an element in the menu.
  7. Footer
    The relevant parts of the original source code should be merged in the migration process.Let’s go for it..Original HTML

    <div id="footer">
    <p>© 2013 domain.com</p>
    </div>
    </body>
    </html>

    Merged Footer (footer.php)

    <div id="footer">
    <p>© <?php echo date('Y'); ?> domain.com</p>
    </div>
    <?php wp_footer(); ?>
    </body>
    </html>

Explanation

Footer with complex menu and widgets are hard to migrate. The merging of HTML with footer template, make sure to preserve reference to the wp_footer hook.

  1. Home Page
    Many webmaster find it difficult to convert homepage of the website in migrating process. You can adopt the simple way by opted to put all of the home page’s content directly in the template. Changes will be rare and can easily be made by editing the template.Follow the example for your purpose..Original HTML

    <div id="content">
    <div id="poster">
    <a href="http://domain.com/images/image.jpg"><img class="product-img" src="http://domain.com/images/image.jpg" /></a>
    <div class="description"><h2>Poster</h2>
    <a class="button" href="https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=xxxxx">Buy</a>
    </div>
    </div>
    </div> <! – end content – >
    Merged Home Page

    <?php/** * Template Name: Front Page Template */ get_header(); ?>
    <div id="content">
    <div id="poster">      <a href="<?php echo get_stylesheet_directory_uri(); ?>/images/Vegan-Food-Pyramid-New.jpg"><img class="product-img" src="<?php echo get_stylesheet_directory_uri(); ?>/images/image.jpg" /></a>      <div class="description">         <h2>Poster</h2>
    <a class="button" href="https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=xxxxx">Buy</a>
    </div>
    </div>
    </div>
    <! – end #content – >
    <?php get_footer(); ?>

Explanation

By default front-page.php template begins and ends with a reference to the header and footer and the rest of the HTML is merged, use the get_stylesheet_directory_uri function, which will dynamically generate references to the images folder in theme.

Standard Page Template

The standard templates are usually quite easy to merge. To do it shortly just go to merged templates.

Merged Template (page.php)

<?php/** * The template for displaying all pages. */ get_header(); ?>
<div id="content">
<?php while ( have_posts() ) : the_post(); ?>
<?php get_template_part( 'content', 'page' ); ?>
<?php endwhile; ?>
</div>
<?php get_footer(); ?>

Content Template (content-page.php)

<?php/** * The template used for displaying page content in page.php */?>
<article <?php post_class(); ?>>
<?php the_content(); ?>
</article>

Explanation

You need to focus on several items of this:

The loop

The #content container may feel too complex for new user. The “loop” is code used by WordPress to display a post’s content. You need to make sure that it’s in there, or else the content you save in WordPress won’t show up.

 get_template_part

The handy get_template_part function is a great way to keep content organized, especially in complex projects.

post_class

Adding a reference to <article> makes customization of the website much easy.

Full-Width Template (full-width.php)

Though the standard page template is changed to a narrow width the the design includes a full-width template for use on the “Wallpaper” page

. Let’s have a look.

Merged Template (templates/full-width.php)

<?php/** * Template Name: Full-Width Template */ get_header(); ?>
<div id="content" class="full-width">
<?php while ( have_posts() ) : the_post(); ?>
<?php get_template_part( 'content', 'page' ); ?>
<?php endwhile; ?>
</div>
<?php get_footer(); ?>

Explanation

Now from the “Edit Page” interface, find the “Page Attributes” box and select “Full-Width Template” from the “Templates” dropdown menu.

Extras

Some other minor issues that may come as challenges while you will work with migration process.

Breadcrumbs

Breadcrumbs are commonly found on websites. They can be reproduced by using plugins. We recommended Breadcrumb NavXT and WordPress SEO for this purpose.

Widgets

If yours old website has a sidebar it can be either reproduce or integrate through WordPress widgets to allow for a dynamically managed sidebar.  

Restricted content

With default password protection system you can restrict your desired content. For more intense control you can use plugins like Members, s2Member, WP-Members.

Custom Post Types

Custom post is important especially when the migrating website has different types of content. But you can handle the different content easily by using the plugins like Custom Post Type UI and Types.

Review Website

After the completion of migration process you need to operate a checkup throughout the code to ensure the website you have converted is perfectly working with the new environment. The under mentioned topics should the taken under review:

Broken links

A sound conversion usually has active links and all the links work as they should. You can check the links either manually or automatically using plugins such as Integrity or Xenu’s Link Sleuth.

Broken styles

Carefully compare the old HTML to the new to make sure you haven’t missed any important code and that the corresponding style sheet rules have been carried over. If all else fails, a quick rebuild of the design element on the new website might be in order.

Broken functionality

Test any functionality that you’ve migrated over, such as “Buy now” buttons, contact forms, newsletter opt-ins, “members-only” content, embedded maps, media players, etc.

Setting Up Redirects

If the link structure of migrated website has been changed you need to ensure that visitors are redirected from the old pages to the new. The suitable way to set up redirects is to add them to the .htaccess file.

Here are the rewrite rules for links:

Redirect 301 /wallpaper.php http://domain.com/wallpaper/

Redirect 301 /about.php http://domain.com/about/

Redirect 301 /contact.php http://domain.com/contact/

Redirect 301 /contactthanks.php http://domain.com/contact/thanks/

If editing your .htaccess file is not an option or if you’re dealing with a lot of redirects, then have a look at Redirection.

Making Live

To make the prepared website live on web two more tasks is still remaining:

>Just Relocate WordPress from the development folder to the root directory.

> And select the domain name from the old server to the new WordPress server.

Last Word

Now you have all the knowledge that you need to migrate from old system to new WordPress content management system. You already gained the outline and challenges you might encounter and their possible way out.  So enjoy migrating from  the outdated platform to advanced platform of WordPress.

WordPress is considered as the most powerful content management system presently among developers and webmasters due to the presence of versatile environment and lot of custom plugins. The interface of the WordPress is so flexible that anyone can easily plays with the features even without knowing any code. And this is the negative site of WordPress since it can spoil a well-organized custom theme. In this article you will find some code snippets which are used by experienced developer to prevent such time of phenomenon. You can use theses for any projects however they are recommended for professional custom theme development.

How To Remove Sensitive Functionalities From WordPress Editor

Final Note

You might not agree with the topic of disabling default functionality of WordPress but reality is that having too much editing button actually will not bring your much profit and it could a possible source of pain if your clients try to play with them without knowing them better. Actually your task is to deliver a professional website with robust functionality as well as focus on your client’s requirement. Therefore disabling unnecessary and sensitive functionality actually let you be more professional.

Every day Wikipedia gets a large quantity of visitors from Google thus it could be a potential media for doing online marketing effectively. To be honest Wikipedia literally have the power to make your business visible to large number of potential clients. But it is a matter of sorrow that many enterprises still don’t have any page on Wikipedia on the other side mass abuse of Wikipedia platform by some viscous webmasters resulted in deletion of their page.

How to Start and Manage a Company Page on Wikipedia Effectively

That’s why today we are here to make you mindful how you can you create and manage your business company page with Wikipedia effectively.

Everything You Need to Know About Wikipedia

Wikipedia is nothing but a rich online encyclopedia. You can compare it with any highly fortified library of the world since it covers all most all the information on all subjects ever been created. Basically it is a voluntary website thus it does not recruit and writer for its content rather they have opened the platform for general to create and edit post. The things to be remembered, that it requires following some strict rule for editing to prevent abuse of the site. To have an accepted page with Wikipedia for your business you must need to write only objective point of business. You can’t not write in way that sounds like an advertisement rather it should like serving information about your business arena. So be careful if you miss to follow proper guideline your page will be removed by its developer’s team.

Why You Should Use Wikipedia

You might be worried that if anyone can easily edit your page or your page may delete on simple issue. Fortunately anything would not happen to your page until you break any core rule of Wikipedia. Here I have list down some of the benefits of using Wikipedia.

  1. Matter of Reputation Having a business page on Wikipedia is considered as fact of reputation since Wikipedia has already indexed information of large to small enterprises.
  2. Improved Visibility As soon as you create a page on Wikipedia you will able to see the difference in instance. You will must have more traffic and more sell as well as because it build credibility.
  3. Optimizing Search Engines
    External link building with Wikipedia get you a boost in search engine optimization efforts.
  4. More Conversion
    The more you are gaining traffic and achieving their trust the more you are getting conversion so it let you generate more money from your website.

Easy Steps to Create a Wikipedia Page for Your Business Website

  1. Follow Wikipedia Writing Guidelines Before you start creating a Wikipedia page for your business website you should know thoroughly which should you do and which not to do.
    1. Never input content in a way that looks like you are showing advertisement.
    2. You should include citable information from online article and post about the company
    3. Content should be standard and should more than few lines.
  2. Subscribe to Wikipedia To create a page on Wikipedia you will  need to have an account for this you have to select a username and a pass word then go to Create an Account Page and create your account, it is quite easy and it takes only a few minutes.
  3. Online Recognition of Your Website  You must have some article published on reputed magazine websites to create company’s Wikipedia page. The articles should be on magazine, newspaper, trade magazines or in the form of eBooks. If you don’t have much content on web you should develop relation with such media to get some online publication which is needed for the Wikipedia page.
  4. You Need to Have a Framework You should develop an outline for Wikipedia page like which information your about to put in the page. You must include some general information like company history, review of products and services.

If you have attentively read the whole article then you are now ready to create your own Wikipedia page for your business website. Fortunately, you can include informative in depth information about your products and services under the Wikipedia page in professional ways.

Advertising is indispensable for growing any business but using the popular traditional advertising media are expensive requires enormous budget which may feel as burden for freelancer and small business owners. Fortunately there are lots of places where you can promote your enterprise for free. Without spending a single penny you can follow the savvy marketing strategy we are about to discuss here.

10 Free Ways to Promote Your Business Locally

Advertise your business Locally – For Free!!

  1. You Must Ensure Your Website have Value for Others: It does not matter whether your business is local or intentional your website should design in a way that it can be easily identified and navigate smoothly. You need to follow some basic rules including maintaining quality of content, focus on specific goal, make it intuitive for target ordinance, appropriate representation of brand, ensure SEO, integration of social media and optimize website for mobile user.
  2. Provide Emphasis on Blogging: Blogging could increase the chance of being noticed by your audience out there as because Google and other search engine crawl informative and beneficial content and consider them as a parameter to create raking for niche websites. So it widely important that your develop quality content and post them regularly on your blog. In addition with SEO needs regular update with new content let you interact with your potential clients and make them aware about your dedication and care which ultimately lead to have conversion.  Make sure that your website has social sharing buttons so the visitors can share them with their near one and this will let your post viral thus more people will discover your brand.
  3. Make Sure that You Arrange a Press Release Each Month: Get in touched with printing media of your locality and ask for opportunity if they have any option to capture your business details and create features on them. Publishing features on your business will give you a boost in your business by increasing the number of new local clients. You need to develop a healthy relationship with the editorial and journalist to convince them for writing on your business.
  4. Focus on Email Marketing Strategy: You can use email marketing software like MailChimp to design and to send email to potential clients this strategy will enable you to track and understand needs of your clients. For getting higher advantage from email marking strategy you will need to grow the database on regular basis. Encourage visitors of your website to sign up for email service.
  5. Utilize Video Content as Marketing Element: YouTube is second most visited website on web. So, why not we take the opportunity to leverage video marketing? You can create video on your offers and services that your business offers and post them on Youtube for free. After that you need to embed code of the video on your website. In this way you will be able to fetch clients from your tube channel to your website.
  6. Index Your Organization on Local Directories: Register with popular local directories is on of the important free way since adding the name of your organization in local directory will help your clients find you easily on webs.  Ensure that you include details about your business but in concise form. The most popular directories are Google, Yahoo, Yelp, Bing, YellowBook, Linkedln and more.
  7. Try to Proactive on Social Media Platform: You can undoubtedly use popular social media to share your blog content and fetch your target audience group by engaged with them for different session. This a impressive way to get noticed faster. You can create different events, online program and these will let you interact with your desired clients group. You will find Facebook, Twitter, Google+ quite helpful for your social media activity.
  8. Having a Verified Profile with Google+ Local: Google+ Local is a beautiful way to have a remark on Google map about the physical position of your company office location. Google will send a pin number by post to you physical address as soon as you get registered, you need to enter then pin on the listing and start enjoying advantages. This strategy literally does a lot of sense and make sure that you appear on local search. Moreover the service is completely free and it is an opportunity to connect Google+ profile to your Google+ Local listing. However, you can get the pin immediately though mobile number.
  9.  Start Local Networking Events: The most suitable way to grow your business is developing network and start marking on that channel. Take part in conversation, events, seminar, business show, programmer arranged by business community of your region.
  10. Be a guest Writer on Others Website: Writing on other popular website of your niche can get you some level of achievements. Basically it is a true way to fetch great number of clients since your loyal readers will always follow you even you are not the mother site. You can mention the name of your site at the end of the writing. Therefore, if you gain trust of visitors then this can get you enormous business right away.

So no more waiting, you have all freedom to advertise your business with some or all of the shown ways. You will find more valuable tips on doing business online on our blog, have look!!

Effect of Website’s Loading Speed on SEO

We know that the algorithms Google follows for creating ranking page are complex and Google updates it every day. In past, Google crawler provided emphasis on keywords, domain, content, inbound links and similar others to determine the raking of any website. Presently, speed of the page is also considering as an important parameter while Google creates ranking result. Literally this new change has introduced couple of years ago. Therefore web developer, webmaster and website owner are too much concern about the speed of their website.

According to the Head of Google webspam team Matt Cutts, Google ranks websites lower which are relatively slow than others website of same niche. So it is obvious that the slower you the lower your raking will be. It seems that speed factors is a pitfall for webmaster who are struggling with the raking even they are putting lots of efforts like unique content and optimized design. If we try to see what Google wants from us is nothing but the user experience. Websites with poor performance are less affectionate to Google algorithms since they have poor use experience trait. Actually Google always focus on serving best experience to audience.

It is true that Google never defined any specific loading time that a website should have to get better result for raking however for sure the render time play vital role for raking issue. Render time refers to the time required for showing textual content, images, media files and banners. Loading time is equally crucial for mobile and desktop search thus your site should be friendly for mobile devices as well. In a nutshell, to get better raking with search engines you must make sure that your website will load fast regardless of device of visitors.

Page speed depends on some factors; here you will get some ideas about this:

Hosting: you can’t expect better performance from a cheap host as because cheap hosting site has low seep performance.

Theme:  Too much complex themes with heavy coding takes relatively more time than others.

Advertisements: Too much ads not only bother visitors but also lower page speed.

Images: High definition images can lower the speed of page greatly. It is better to use PNG file which have better quality but low weight.

Widgets: Widgets like calendars, social button and comment area could affect speed of the page.

Embedded Video:  Video of outside hosting can lower the speed and this could reduce by hosting video on own site.

So you have already realized that how much important the page speed is and which factors are playing crucial role behind the speed of your page. So it is high time you should focus on optimizing speed of your website and blog in instance to have positive impact on search ranking.

Everything You Need to Dominate Local Searches

Local search optimization of your business website could enhance your business greatly if your business is oriented mostly to local customer of your area. Improved performance of your site for local search can get you enormous profit through giving you more business. Throughout the article we will show you many effective ways of optimizing a business website which you could follow to dominate local search. It is apparent that if you follow the following strategy eventually you will able to occupy top place in the Google’s page raking.

Finally, optimizing website for local search is crucial fact to boost your business and now way to ignore this if you want to have highest advantage of search engine. And If you follow the above mentioned tactic you might not lose the traffic of your region as well as your raking with google will be better than earlier.

A Simple Guide to Build SEO With Video Content

If you observe the overall trend of web for driving traffic with different strategy you will be surprised that over the last decade there has been a great change in SEO needs and designing of website and the way of fetching traffic. You know Google updates its ranking policy for websites on regular basis thus the strategy that is working today may be outdated tomorrow. If you are owner of a website or blog, you may eager to know which strategy is working well presently with the recent updates of Google. We are here to share our experience with you. From the research of our SEO expert team we have learnt that Utilizing video as a tool for SEO could be a great advantage for your website. Don’t be confused, after reading the whole piece of this article you will able to realize the idea.

We are sure you will agree with us on the point that a video is much more appealing than a text based article and relatively young audience are less like to go through a large article for getting information. Therefore, the great convincing attribute of videos are now gradually replacing the text based outdated system of providing information to visitors. You will amazed to know that the search for video websites like ESPN and YouTube are dominating in the daily search and Youtube is the third most visited website according to Google’s statics. All of these indicate that people love video content and the trend can be utilized for driving traffic to any site. Today we will provide a simple guide how you will take the advantage of video content for search engine optimization.

Grab the opportunity Of YouTube Platform

YouTube can greatly boost your raking by enhancing your efforts for SEO. You can select some specific videos which are relevant to your post or content and link them in any what that they show with your textual content this strategy will improve your internal links. In addition with this you can make some videos and post them on YouTube as well as on your website and link back the blog to YouTube. You might have a query in your mind how this could help your SEO strategies? Actually doing such thing will serve some advantages like increase the presence of visitors, make them more nagged with your site, reduce your bounce rate and will grow your authority. The external link from your page to YouTube will also influence Google to count your website as trusted site for authority. Each and every approach to video integration builds your authority.  So these improving factors are enough to get you ranked higher on the search page.

Crating Professional Video Does not require Colossal Budget

Most of the laptops have a video cam and some basic video editing software also you will find free video editing software on web.  So it is not a great deal to make pro quality video with low budget. You can utilize the camera you have and make your video on which you are supposed to discuss about. After creating video upload it on your YouTube and make it live for all. You can also utilize the Power point for crating technical tutorial videos using graphic and videos.

This is all about my simple way that you can follow to have improved SEO. You have already noticed that making video and uploading them is quite easy but their impact on SEO building is vast. So don’t miss the natural way of getting extensive page ranking with this little approach on the way of SEO.

Top 10 Deadly SEO Mistakes Which May Risk Your Google Ranking

Achieving highest ranking with the search giant Google is literally a dream of every website owner always. To be frank actually above 90% of the visitors usually visit the first page of the search result.  Beginners sometimes do some mistake while working with SEO since they are exactly not conscious about the killing factors. Basically SEO mistakes are very common with new web developer due to less knowledge and relatively less understanding level of the fundamental tactics like metadata, keywords, tagging, on-page copy and more other similar facts. Today we are about to make you acknowledge about some the bad practices that you must avoid to reduce the risk of losing your rank.

Final Words

These are the common mistakes which beginners usually does, even some professional experienced webmaster sometimes miss to follow some of these. So if you cordially follow this guide consequently you will able to make your place top on the search page.

This website uses cookies to ensure you get the best experience on our website