We have spent lots of time behind the design and functionality of the WordPress site but even after all the efforts you might not able to achieve the desired level of success. The hope behind the entire task is to make the buyers convinced to purchase, subscribing or getting them as premium member. It is not that you are not in the right path it may be the situation when your clients is not just ready to be converted.
Let’s think like a customer. Suppose you want to buy a WordPress theme and you are searching on different websites who sell themes. Now you find that one of the websites has real promise and the price and features are satisfactory. But you may think why not search for another site for better one certainly a pop-up message shows a special discount for you and the offer will be counted only if you buy within next 30 minutes. It will stop you for few minutes and you will certainly think again. Our article is about how you can focus on those last minutes tricks which improves conversion rate.
The Art of Having Conversions
Do you like to afford the loss of revenue or traffic as because you have too many visitors backing out of your site or abandoning their purchases? Not really. You have designed your website for your business purposes so that you can sell your brand, and to give your customers what they want. But the website is not able to make the deal in spite of being perfect here are some tricks which can be used to prevent further conversion loss:
#1: Exit-Intent Tools
To convert visitors many technologies are at our hands they try to convert visitors till to the last moment. When the visitors try to exit the site move to another site a POP arise with alluring message.
The primary goal of such message is to serve the visitors a final opportunity to be converted.
Precautions
The strategy of exit-intent technology should design in way that does not kill much time of the visitors otherwise it may prove bad for you. Action should be simple and the message should be quick and snappy. Message should be brief and convincing.
This technology is similar to exit intent-pop ups with some modifications like…
Such tools are good for websites with long and monotonous content as people start to move on the same page by scrolling they get lucrative pop up message with light box style and it actually makes lot of sense to stick to action.
We have enlisted some pattern of scroll-triggered pop-ups; hope it will be helpful for increasing engagement:
Precautions
Make sure that the scroll-triggered messaging would not distract your visitors. You should take only few seconds of your clients for showing such light box.
#3: Post-Exit Follow-Ups
Webmaster generally consider the tools which works only when the visitors are on the site but there some killing technology which works one the visitors leave the site. One of the key goals of the marking is to keep in the mind of audience. To make this concept clear I am narrating an example hare.
The magazine ‘New Yorker’ had an offer of subscribing at $ 12. It was quite attractive and I visited the site last week, but still now I am thinking of the offer. And you know what? I’m probably going to make that purchase because I’ve been thinking about it all week and it just keeps sounding better and better.
Have you ever learnt about retargeting or remarketing? The tool is quite good at recapturing visitor’s attention even after they left your site. And that’s not the only way you can follow-up with visitors once they’ve left. You can also use email to follow up with visitors after they’ve begun the shopping cart process.
Precautions
To have better conversion you need to guide your visitors gently. You should not put stress to saying over and over ‘Buy Me!, Do This Now!’ or anything like this. You’ve got to first understand what it is that drew those people to your site then take actions based on that.
Typically for calls-to-action form for a website developer tends to focus on building the CTAs into a website’s design that guide visitors to a conversion. Like with the standard built-in CTA, these conversion recovery techniques should follow the same logic in terms of construction:
#1: Hit Their Emotions
You will get better conversion if you able to make your visitors engaged psychologically to your business and able to control their thoughts.
Use language like “Sign up now.” “Identify the truth today.” Or put urgency by showing limited-time special offer.
Color has the power to deal with certain emotions of the visitors and it will work greatly to last impression of your brand, and sometimes do lot to hold the leaving visitors.
Inside long monotonous content slide show or live chat pop up may bring some joy to readers. Otherwise you can also add a quick video or animation to pop-up. Whichever the movement is, it must be pertinent to the content that visitors are on.
#5: Use Tools
You have access to plethora of tools, plugins, add-ons, and other integrations with which you can make the process easier:
#6: Bounce Exchange
Bounce Exchange has created “intelligent behavioral technology. This is nothing but a exit-intent tool that knows when and how to engage visitors if they’re about to leave.
#7: Optin-Monster’s Exit-Intent Technology
Optin-Monster offers similar service like Bounce Exchange. It works with behavioral technology that identify when your site’s visitors are getting ready to leave. You can choose any of the nine exit-intent pop-up available the options.
Conclusion
Loss of conversion can be refers to a great loss of revenue. If you fail to take safeguard against it you will frustrated with the outcome of your business. No matter you choose any of the tool available from exit-intent technology, scroll-triggered pop-ups, post-exit follow-ups, or something else entirely, just keep in mind that you should use them in proper way otherwise they may convey negative impact.
Due to the wide possibility of WordPress and dynamic content management system now it is powering 17% of the website on the web. So, why not you convert your website from old content management system to new efficient CMS of WordPress? Don’t be afraid of being losing all the resources, content and data because are not going to lose anything during the process. Fortunately converting a website into WordPress is quite easy than you actually think. In this article you will have a detail outline and overall steps that you need to learn for migration. We have also tried to list down the possible challenges and their possible that you might face at the time of migration.
Our Objectives
Fundamental Steps Of The Process
Hope you will find the under mentioned steps beneficial for migrating your site. The steps are highly recommended for you.
To work with WordPress at the very first time you will need to install it. But if you are just trying to do some experiment on it you can make a local installation. But in case of real need of migration you need to set up WordPress on your current host.
For our example, we’ve installed WordPress with the same host, setting it up in a /wp directory for the duration of the migration process.
Migration with the existing website is more preferable than building a completely new website. Download a copy (ZIP) of the migration starter theme or follow along in your own theme of choice as we work through the relevant theme files.
<!DOCTYPE HTML>
<html>
<head>
<title>WpMania Sample Code Title</title>
<meta http-equiv="Content-Type" content="text/html; charset=utf-8" />
<meta name="google-site-verification" content="your google site varification code" />
<link rel="stylesheet" type="text/css" href="style.css" media="screen" />
<link rel="shortcut icon" href="http://www.domian.com/favicon.ico?v=2" />
<html>
<head>
<title><?php wp_title( '|', true, 'right' ); ?></title>
<meta http-equiv="Content-Type" content="text/html; charset=utf-8" />
<meta name="google-site-verification" content="xxxxxx" /> <link rel="shortcut icon" href="http://www.domain.com/favicon.ico?v=2" />
<?php wp_head(); ?>
</head>
<body <?php body_class(); ?>>
<header>
<a href="http://domain.com">
<h1 id="logo">Vegan Food Pyramid</h1></a>
<?php wp_nav_menu( array( 'theme_location' => 'primary', 'container' => false, 'menu_class' => 'menu' ) ); ?>
</header>Major challenge of migration is identifying the codes that you really need to be improved. If you have enough time and opportunity then we suggest improving the code thoroughly.
The following changes are recommended
<div id="footer">
<p>© 2013 domain.com</p>
</div>
</body>
</html>
<div id="footer">
<p>© <?php echo date('Y'); ?> domain.com</p>
</div>
<?php wp_footer(); ?>
</body>
</html>Footer with complex menu and widgets are hard to migrate. The merging of HTML with footer template, make sure to preserve reference to the wp_footer hook.
<div id="content">
<div id="poster">
<a href="http://domain.com/images/image.jpg"><img class="product-img" src="http://domain.com/images/image.jpg" /></a>
<div class="description"><h2>Poster</h2>
<a class="button" href="https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=xxxxx">Buy</a>
</div>
</div>
</div> <! – end content – >
<?php/** * Template Name: Front Page Template */ get_header(); ?>
<div id="content">
<div id="poster"> <a href="<?php echo get_stylesheet_directory_uri(); ?>/images/Vegan-Food-Pyramid-New.jpg"><img class="product-img" src="<?php echo get_stylesheet_directory_uri(); ?>/images/image.jpg" /></a> <div class="description"> <h2>Poster</h2>
<a class="button" href="https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=xxxxx">Buy</a>
</div>
</div>
</div>
<! – end #content – >
<?php get_footer(); ?>
Explanation
By default front-page.php template begins and ends with a reference to the header and footer and the rest of the HTML is merged, use the get_stylesheet_directory_uri function, which will dynamically generate references to the images folder in theme.
Standard Page Template
The standard templates are usually quite easy to merge. To do it shortly just go to merged templates.
Merged Template (page.php)
<?php/** * The template for displaying all pages. */ get_header(); ?>
<div id="content">
<?php while ( have_posts() ) : the_post(); ?>
<?php get_template_part( 'content', 'page' ); ?>
<?php endwhile; ?>
</div>
<?php get_footer(); ?>
Content Template (content-page.php)
<?php/** * The template used for displaying page content in page.php */?>
<article <?php post_class(); ?>>
<?php the_content(); ?>
</article>
Explanation
You need to focus on several items of this:
The loop
The #content container may feel too complex for new user. The “loop” is code used by WordPress to display a post’s content. You need to make sure that it’s in there, or else the content you save in WordPress won’t show up.
get_template_part
The handy get_template_part function is a great way to keep content organized, especially in complex projects.
post_class
Adding a reference to <article> makes customization of the website much easy.
Full-Width Template (full-width.php)
Though the standard page template is changed to a narrow width the the design includes a full-width template for use on the “Wallpaper” page
. Let’s have a look.
Merged Template (templates/full-width.php)
<?php/** * Template Name: Full-Width Template */ get_header(); ?>
<div id="content" class="full-width">
<?php while ( have_posts() ) : the_post(); ?>
<?php get_template_part( 'content', 'page' ); ?>
<?php endwhile; ?>
</div>
<?php get_footer(); ?>
Explanation
Now from the “Edit Page” interface, find the “Page Attributes” box and select “Full-Width Template” from the “Templates” dropdown menu.
Extras
Some other minor issues that may come as challenges while you will work with migration process.
Breadcrumbs
Breadcrumbs are commonly found on websites. They can be reproduced by using plugins. We recommended Breadcrumb NavXT and WordPress SEO for this purpose.
Widgets
If yours old website has a sidebar it can be either reproduce or integrate through WordPress widgets to allow for a dynamically managed sidebar.
Restricted content
With default password protection system you can restrict your desired content. For more intense control you can use plugins like Members, s2Member, WP-Members.
Custom Post Types
Custom post is important especially when the migrating website has different types of content. But you can handle the different content easily by using the plugins like Custom Post Type UI and Types.
Review Website
After the completion of migration process you need to operate a checkup throughout the code to ensure the website you have converted is perfectly working with the new environment. The under mentioned topics should the taken under review:
Broken links
A sound conversion usually has active links and all the links work as they should. You can check the links either manually or automatically using plugins such as Integrity or Xenu’s Link Sleuth.
Broken styles
Carefully compare the old HTML to the new to make sure you haven’t missed any important code and that the corresponding style sheet rules have been carried over. If all else fails, a quick rebuild of the design element on the new website might be in order.
Broken functionality
Test any functionality that you’ve migrated over, such as “Buy now” buttons, contact forms, newsletter opt-ins, “members-only” content, embedded maps, media players, etc.
Setting Up Redirects
If the link structure of migrated website has been changed you need to ensure that visitors are redirected from the old pages to the new. The suitable way to set up redirects is to add them to the .htaccess file.
Here are the rewrite rules for links:
Redirect 301 /wallpaper.php http://domain.com/wallpaper/
Redirect 301 /about.php http://domain.com/about/
Redirect 301 /contact.php http://domain.com/contact/
Redirect 301 /contactthanks.php http://domain.com/contact/thanks/
If editing your .htaccess file is not an option or if you’re dealing with a lot of redirects, then have a look at Redirection.
Making Live
To make the prepared website live on web two more tasks is still remaining:
>Just Relocate WordPress from the development folder to the root directory.
> And select the domain name from the old server to the new WordPress server.
Last Word
Now you have all the knowledge that you need to migrate from old system to new WordPress content management system. You already gained the outline and challenges you might encounter and their possible way out. So enjoy migrating from the outdated platform to advanced platform of WordPress.
WordPress is considered as the most powerful content management system presently among developers and webmasters due to the presence of versatile environment and lot of custom plugins. The interface of the WordPress is so flexible that anyone can easily plays with the features even without knowing any code. And this is the negative site of WordPress since it can spoil a well-organized custom theme. In this article you will find some code snippets which are used by experienced developer to prevent such time of phenomenon. You can use theses for any projects however they are recommended for professional custom theme development.
define( 'DISALLOW_FILE_EDIT', true );wpmania_disable_visual_editor(){
// add logic here if you want to permit it selectively return false;
}
add_filter('user_can_richedit' , 'wpmania_disable_visual_editor', 50);function wpmania_quicktags_settings( $qtInit ) {
//To disable ALL butons it must be set to "," (not "")
$qtInit['buttons'] = 'more,'; return $qtInit;
}
add_filter('quicktags_settings', 'wpmania_quicktags_settings');Doing the above mention task disable the working with italicize an entire article but still there is a chance of write mark up by hand.# Remove visual editor buttons
function wpmania_tinymce_buttons($buttons)
{
# Remove the text color selector
$remove = array('wp_adv'); //Add other button names to this array
# Find the array key and then unset
return array_diff($buttons,$remove);
}
add_filter(
'mce_buttons',
'wpmania_tinymce_buttons'
);You can easily figure out the code by its class begins with mce-i-, by following it you would put the array above.function wpmania_remove_add_media(){
# do this conditionally if you want to be more selective
remove_action( 'media_buttons', 'media_buttons' );
}
add_action('admin_head', 'wpmania_remove_add_media');It is allowed to add logic before the remove_action() to remove only the media button for specific post.function wpmania_remove_customizer_options( $wp_customize ) {
// $wp_customize->remove_section( 'static_front_page' );
// $wp_customize->remove_section( 'title_tagline' );
$wp_customize->remove_section( 'colors' );
$wp_customize->remove_section( 'header_image' );
$wp_customize->remove_section( 'background_image' );
// $wp_customize->remove_section( 'nav' );
// $wp_customize->remove_section( 'themes' );
// $wp_customize->remove_section( 'featured_content' );
// $wp_customize->remove_panel( 'widgets' );
}
add_action( 'customize_register','wpmania_remove_customizer_options',30);Every line of the snippet is connected to individual customization you need to uncomment to disable any of them.function wpmania_custom_menu_page_removing() {
// remove_menu_page( 'index.php' ); //Dashboard
// remove_menu_page( 'jetpack' ); //Jetpack*
remove_menu_page( 'edit.php' ); //Posts
remove_menu_page( 'upload.php' ); //Media
// remove_menu_page( 'edit.php?post_type=page' ); //Pages
remove_menu_page( 'edit-comments.php' ); //Comments
// remove_menu_page( 'themes.php' ); //Appearance
// remove_menu_page( 'plugins.php' ); //Plugins
// remove_menu_page( 'users.php' ); //Users
// remove_menu_page( 'tools.php' ); //Tools
// remove_menu_page( 'options-general.php' ); //Settings
}
add_action( 'admin_menu', 'wpmania_custom_menu_page_removing' );Each line related to a specific menu in the dash board. Removing the menu actually does not suspend the permission of user it can be accessed through the URL directly. If you don’t want to have a filthy dashboard then doing this is a good idea. But if your aim is to prevent user from getting access then you just need to customize capabilities of the user’s role. Add the following snippet to activation hook of the plugin.global $wp_roles; // global class
$role = 'author';
$cap = 'delete_published_posts';
$wp_roles->remove_cap( $role, $cap );# Adds instruction text after the post title input
function wpmania_edit_form_after_title() {
$tip = 'TIP: To create a single line break use SHIFT+RETURN. By default, RETURN creates a new paragraph.';
echo ''.$tip.'';
}
add_action(
'edit_form_after_title',
'wpmania_edit_form_after_title'
);This is a nice way to leave a reminder for your clients and they will be careful about while posting or managing content on the site.WP-Content/.wp-content/
mu-plugins/
plugins/
themes/
...But there is only one limitation that WordPress only find the files from top and usually ignore codes that exist inside of subdirectory. You can simply handle this issue by creating a single PHP file that will load at the top of mu-plugins. So mu-plugins could a safe place for codes that will not be accessed by author.Final Note
You might not agree with the topic of disabling default functionality of WordPress but reality is that having too much editing button actually will not bring your much profit and it could a possible source of pain if your clients try to play with them without knowing them better. Actually your task is to deliver a professional website with robust functionality as well as focus on your client’s requirement. Therefore disabling unnecessary and sensitive functionality actually let you be more professional.
Every day Wikipedia gets a large quantity of visitors from Google thus it could be a potential media for doing online marketing effectively. To be honest Wikipedia literally have the power to make your business visible to large number of potential clients. But it is a matter of sorrow that many enterprises still don’t have any page on Wikipedia on the other side mass abuse of Wikipedia platform by some viscous webmasters resulted in deletion of their page.
That’s why today we are here to make you mindful how you can you create and manage your business company page with Wikipedia effectively.
Everything You Need to Know About Wikipedia
Wikipedia is nothing but a rich online encyclopedia. You can compare it with any highly fortified library of the world since it covers all most all the information on all subjects ever been created. Basically it is a voluntary website thus it does not recruit and writer for its content rather they have opened the platform for general to create and edit post. The things to be remembered, that it requires following some strict rule for editing to prevent abuse of the site. To have an accepted page with Wikipedia for your business you must need to write only objective point of business. You can’t not write in way that sounds like an advertisement rather it should like serving information about your business arena. So be careful if you miss to follow proper guideline your page will be removed by its developer’s team.
Why You Should Use Wikipedia
You might be worried that if anyone can easily edit your page or your page may delete on simple issue. Fortunately anything would not happen to your page until you break any core rule of Wikipedia. Here I have list down some of the benefits of using Wikipedia.
Easy Steps to Create a Wikipedia Page for Your Business Website
If you have attentively read the whole article then you are now ready to create your own Wikipedia page for your business website. Fortunately, you can include informative in depth information about your products and services under the Wikipedia page in professional ways.
Advertising is indispensable for growing any business but using the popular traditional advertising media are expensive requires enormous budget which may feel as burden for freelancer and small business owners. Fortunately there are lots of places where you can promote your enterprise for free. Without spending a single penny you can follow the savvy marketing strategy we are about to discuss here.
So no more waiting, you have all freedom to advertise your business with some or all of the shown ways. You will find more valuable tips on doing business online on our blog, have look!!
We know that the algorithms Google follows for creating ranking page are complex and Google updates it every day. In past, Google crawler provided emphasis on keywords, domain, content, inbound links and similar others to determine the raking of any website. Presently, speed of the page is also considering as an important parameter while Google creates ranking result. Literally this new change has introduced couple of years ago. Therefore web developer, webmaster and website owner are too much concern about the speed of their website.
According to the Head of Google webspam team Matt Cutts, Google ranks websites lower which are relatively slow than others website of same niche. So it is obvious that the slower you the lower your raking will be. It seems that speed factors is a pitfall for webmaster who are struggling with the raking even they are putting lots of efforts like unique content and optimized design. If we try to see what Google wants from us is nothing but the user experience. Websites with poor performance are less affectionate to Google algorithms since they have poor use experience trait. Actually Google always focus on serving best experience to audience.
It is true that Google never defined any specific loading time that a website should have to get better result for raking however for sure the render time play vital role for raking issue. Render time refers to the time required for showing textual content, images, media files and banners. Loading time is equally crucial for mobile and desktop search thus your site should be friendly for mobile devices as well. In a nutshell, to get better raking with search engines you must make sure that your website will load fast regardless of device of visitors.
Hosting: you can’t expect better performance from a cheap host as because cheap hosting site has low seep performance.
Theme: Too much complex themes with heavy coding takes relatively more time than others.
Advertisements: Too much ads not only bother visitors but also lower page speed.
Images: High definition images can lower the speed of page greatly. It is better to use PNG file which have better quality but low weight.
Widgets: Widgets like calendars, social button and comment area could affect speed of the page.
Embedded Video: Video of outside hosting can lower the speed and this could reduce by hosting video on own site.
So you have already realized that how much important the page speed is and which factors are playing crucial role behind the speed of your page. So it is high time you should focus on optimizing speed of your website and blog in instance to have positive impact on search ranking.
Local search optimization of your business website could enhance your business greatly if your business is oriented mostly to local customer of your area. Improved performance of your site for local search can get you enormous profit through giving you more business. Throughout the article we will show you many effective ways of optimizing a business website which you could follow to dominate local search. It is apparent that if you follow the following strategy eventually you will able to occupy top place in the Google’s page raking.
Finally, optimizing website for local search is crucial fact to boost your business and now way to ignore this if you want to have highest advantage of search engine. And If you follow the above mentioned tactic you might not lose the traffic of your region as well as your raking with google will be better than earlier.
If you observe the overall trend of web for driving traffic with different strategy you will be surprised that over the last decade there has been a great change in SEO needs and designing of website and the way of fetching traffic. You know Google updates its ranking policy for websites on regular basis thus the strategy that is working today may be outdated tomorrow. If you are owner of a website or blog, you may eager to know which strategy is working well presently with the recent updates of Google. We are here to share our experience with you. From the research of our SEO expert team we have learnt that Utilizing video as a tool for SEO could be a great advantage for your website. Don’t be confused, after reading the whole piece of this article you will able to realize the idea.
We are sure you will agree with us on the point that a video is much more appealing than a text based article and relatively young audience are less like to go through a large article for getting information. Therefore, the great convincing attribute of videos are now gradually replacing the text based outdated system of providing information to visitors. You will amazed to know that the search for video websites like ESPN and YouTube are dominating in the daily search and Youtube is the third most visited website according to Google’s statics. All of these indicate that people love video content and the trend can be utilized for driving traffic to any site. Today we will provide a simple guide how you will take the advantage of video content for search engine optimization.
Grab the opportunity Of YouTube Platform
YouTube can greatly boost your raking by enhancing your efforts for SEO. You can select some specific videos which are relevant to your post or content and link them in any what that they show with your textual content this strategy will improve your internal links. In addition with this you can make some videos and post them on YouTube as well as on your website and link back the blog to YouTube. You might have a query in your mind how this could help your SEO strategies? Actually doing such thing will serve some advantages like increase the presence of visitors, make them more nagged with your site, reduce your bounce rate and will grow your authority. The external link from your page to YouTube will also influence Google to count your website as trusted site for authority. Each and every approach to video integration builds your authority. So these improving factors are enough to get you ranked higher on the search page.
Crating Professional Video Does not require Colossal Budget
Most of the laptops have a video cam and some basic video editing software also you will find free video editing software on web. So it is not a great deal to make pro quality video with low budget. You can utilize the camera you have and make your video on which you are supposed to discuss about. After creating video upload it on your YouTube and make it live for all. You can also utilize the Power point for crating technical tutorial videos using graphic and videos.
This is all about my simple way that you can follow to have improved SEO. You have already noticed that making video and uploading them is quite easy but their impact on SEO building is vast. So don’t miss the natural way of getting extensive page ranking with this little approach on the way of SEO.
Achieving highest ranking with the search giant Google is literally a dream of every website owner always. To be frank actually above 90% of the visitors usually visit the first page of the search result. Beginners sometimes do some mistake while working with SEO since they are exactly not conscious about the killing factors. Basically SEO mistakes are very common with new web developer due to less knowledge and relatively less understanding level of the fundamental tactics like metadata, keywords, tagging, on-page copy and more other similar facts. Today we are about to make you acknowledge about some the bad practices that you must avoid to reduce the risk of losing your rank.
Final Words
These are the common mistakes which beginners usually does, even some professional experienced webmaster sometimes miss to follow some of these. So if you cordially follow this guide consequently you will able to make your place top on the search page.
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