Do you have recently checked analytics of your website? What does it says? If the conversion rate is less than your desired then it might be the bounce rate that is lowering you in the market. It seems that visitors visit your site land on your homepage but don’t give you enough time convert them. Feeling bad? Don’t be since the task is quite simple in nature and pretty good in generating results. The average bounce rate of your site is below 34% then it is high time you need to work on it.
1. Improve the Content and Design
You might be looing the potential clients due to worse presentation of your resources or lack of quality content. The part of user experience is readability and legibility of content. If your content fails to attract the visitors they will certainly move to another one.
When the issue comes to design you should keep an eye to lot of others factor like the unpleasant stock images, too many pop ups, odd typography, bad combination of color, difficult navigation.
Some tips to make the content more presentable:
>> Bold heading for title
>> Subheadings to throw more light
>> Use bullet point
>> Use chart and images if needed
Some tips to manage you design:
>> Avoid Popups
>> Simple and attractive typography
>> Use professional color
>> Use attractive Images
2. Increase Visitors On-Page Time
Don’t be happy only with the statistical data about the engagement of visitors with your page rather always try to make it more intensive. As the visitors spend much time on your site you, visit more pages then it more likely they are converting.
3. Improve Your Brand Storytelling
To capture the attention of your target audience you need to convince them with captive story. Felling confused? Literally you need to decorate the site in a way that tells a story. Therefore think again how can you make your content and design more acceptable to others. A more impressive attribute could change the story all along.
4. Manage Speed of Loading
Lethargic speed is another barrier that affects the bounce rate greatly. You lose your conversion rate by 7% for each extra second you need to load a site. The shocking news is about 57% of the buyers leave site if it takes more than three second to load.
5. Renovate Menu Pattern
If the visitors move away from the pre-determined path then the problem may be the navigation that you need to shape. You have work a lot to make the navigation straight for your visitors. It should be much simpler so redesigning of the navigation is a pretty nice way to improve the bounce rate. Placing pages in logical order within the menu let you present the content of your site in better way.
6. Optimize Images Of your site The first thing to be kept in mind those images is unavoidable part of any website which actually tells lot of things without saying anything. Optimizing images comprise choosing quality images and compression of selected images. Using unique and premium images is better for getting more attention from the visitors. However, free stock images could be good one if they are optimized properly.
7. Don’t Disrupt the UX
Most of the visitors hates irrelevant images, pop up or adds on the pages where they are actually for important resources and it directly affect the user experience of your site. So try to avoid using unnecessary elements on your site which actually bother your visitors. Some marketers even use aggressive or even bullying language in their popups, which only makes immediate departure more likely. Even if you are on the page of others, would you like to view such things instead of the content that you are looking for? Just think from visitor’s point of view and you will find you not alone.
8. Take care of Fronts
Some webmasters are only serious about images, colors and design of the site and generally ignore caring the fonts. Left the site with default fronts is not a good idea at all. Complex outlook of the content make it difficult for visitors to realize your content and reduce creditability of the site as well.
9. Change Presentation
To make the content much more attractive to the client you need to break the content presenting style in more intuitive ways. You may follow the following suggestion like
>> Use short sentences
>> Publish content in Small Para
>> Use relatively large front and header tag
>> Avoid jargon and use simple words to define terms
10. Create Credible Call-to-Action
Once you able to attract your visitors with the headlines and contents then don’t lose them with weak Call-to-Action buttons. The truth is that your calls-to-action may the barrier that would not let you move forwards. Often visitors fail to get it due to less visibility of it. So you need to personalize the placement, color and size of the action button cordially.
Conclusion
We have mentioned the ways that you might follow to reduce bounce rate and to boost your conversion rate. Try to track back your clients by following these strategies and share your success rate with us.
Advertising is indispensable for growing any business but using the popular traditional advertising media are expensive requires enormous budget which may feel as burden for freelancer and small business owners. Fortunately there are lots of places where you can promote your enterprise for free. Without spending a single penny you can follow the savvy marketing strategy we are about to discuss here.
Advertise your business Locally – For Free!!
You Must Ensure Your Website have Value for Others: It does not matter whether your business is local or intentional your website should design in a way that it can be easily identified and navigate smoothly. You need to follow some basic rules including maintaining quality of content, focus on specific goal, make it intuitive for target ordinance, appropriate representation of brand, ensure SEO, integration of social media and optimize website for mobile user.
Provide Emphasis on Blogging: Blogging could increase the chance of being noticed by your audience out there as because Google and other search engine crawl informative and beneficial content and consider them as a parameter to create raking for niche websites. So it widely important that your develop quality content and post them regularly on your blog. In addition with SEO needs regular update with new content let you interact with your potential clients and make them aware about your dedication and care which ultimately lead to have conversion. Make sure that your website has social sharing buttons so the visitors can share them with their near one and this will let your post viral thus more people will discover your brand.
Make Sure that You Arrange a Press Release Each Month: Get in touched with printing media of your locality and ask for opportunity if they have any option to capture your business details and create features on them. Publishing features on your business will give you a boost in your business by increasing the number of new local clients. You need to develop a healthy relationship with the editorial and journalist to convince them for writing on your business.
Focus on Email Marketing Strategy: You can use email marketing software like MailChimp to design and to send email to potential clients this strategy will enable you to track and understand needs of your clients. For getting higher advantage from email marking strategy you will need to grow the database on regular basis. Encourage visitors of your website to sign up for email service.
Utilize Video Content as Marketing Element: YouTube is second most visited website on web. So, why not we take the opportunity to leverage video marketing? You can create video on your offers and services that your business offers and post them on Youtube for free. After that you need to embed code of the video on your website. In this way you will be able to fetch clients from your tube channel to your website.
Index Your Organization on Local Directories: Register with popular local directories is on of the important free way since adding the name of your organization in local directory will help your clients find you easily on webs. Ensure that you include details about your business but in concise form. The most popular directories are Google, Yahoo, Yelp, Bing, YellowBook, Linkedln and more.
Try to Proactive on Social Media Platform: You can undoubtedly use popular social media to share your blog content and fetch your target audience group by engaged with them for different session. This a impressive way to get noticed faster. You can create different events, online program and these will let you interact with your desired clients group. You will find Facebook, Twitter, Google+ quite helpful for your social media activity.
Having a Verified Profile with Google+ Local: Google+ Local is a beautiful way to have a remark on Google map about the physical position of your company office location. Google will send a pin number by post to you physical address as soon as you get registered, you need to enter then pin on the listing and start enjoying advantages. This strategy literally does a lot of sense and make sure that you appear on local search. Moreover the service is completely free and it is an opportunity to connect Google+ profile to your Google+ Local listing. However, you can get the pin immediately though mobile number.
Start Local Networking Events: The most suitable way to grow your business is developing network and start marking on that channel. Take part in conversation, events, seminar, business show, programmer arranged by business community of your region.
Be a guest Writer on Others Website: Writing on other popular website of your niche can get you some level of achievements. Basically it is a true way to fetch great number of clients since your loyal readers will always follow you even you are not the mother site. You can mention the name of your site at the end of the writing. Therefore, if you gain trust of visitors then this can get you enormous business right away.
So no more waiting, you have all freedom to advertise your business with some or all of the shown ways. You will find more valuable tips on doing business online on our blog, have look!!
We know that the algorithms Google follows for creating ranking page are complex and Google updates it every day. In past, Google crawler provided emphasis on keywords, domain, content, inbound links and similar others to determine the raking of any website. Presently, speed of the page is also considering as an important parameter while Google creates ranking result. Literally this new change has introduced couple of years ago. Therefore web developer, webmaster and website owner are too much concern about the speed of their website.
According to the Head of Google webspam team Matt Cutts, Google ranks websites lower which are relatively slow than others website of same niche. So it is obvious that the slower you the lower your raking will be. It seems that speed factors is a pitfall for webmaster who are struggling with the raking even they are putting lots of efforts like unique content and optimized design. If we try to see what Google wants from us is nothing but the user experience. Websites with poor performance are less affectionate to Google algorithms since they have poor use experience trait. Actually Google always focus on serving best experience to audience.
It is true that Google never defined any specific loading time that a website should have to get better result for raking however for sure the render time play vital role for raking issue. Render time refers to the time required for showing textual content, images, media files and banners. Loading time is equally crucial for mobile and desktop search thus your site should be friendly for mobile devices as well. In a nutshell, to get better raking with search engines you must make sure that your website will load fast regardless of device of visitors.
Page speed depends on some factors; here you will get some ideas about this:
Hosting: you can’t expect better performance from a cheap host as because cheap hosting site has low seep performance.
Theme: Too much complex themes with heavy coding takes relatively more time than others.
Advertisements: Too much ads not only bother visitors but also lower page speed.
Images: High definition images can lower the speed of page greatly. It is better to use PNG file which have better quality but low weight.
Widgets: Widgets like calendars, social button and comment area could affect speed of the page.
Embedded Video: Video of outside hosting can lower the speed and this could reduce by hosting video on own site.
So you have already realized that how much important the page speed is and which factors are playing crucial role behind the speed of your page. So it is high time you should focus on optimizing speed of your website and blog in instance to have positive impact on search ranking.
Local search optimization of your business website could enhance your business greatly if your business is oriented mostly to local customer of your area. Improved performance of your site for local search can get you enormous profit through giving you more business. Throughout the article we will show you many effective ways of optimizing a business website which you could follow to dominate local search. It is apparent that if you follow the following strategy eventually you will able to occupy top place in the Google’s page raking.
Managing Content First of all you have to do lots of research on keywords and then based on the identified valued keyword you must have to develop quality content. But remember the thing that local search phrases are quite different than traditional international search keywords. Usually visitors add name of city, country or town when they want to local product or service. So if you really want to get the visitors with such keywords you have to integrate local address into schema format, local maps and obviously the content should be written based on the interest of local people. So it is clear that to influence Google’s crawlers you need to optimize you website’s URL and tags in a way that Google can easily identify your location and rank your site for the most relevant local search.
Generate Business Pages Having a business page on Google+, Yahoo Local Page and Bing platform can get you wide range of facility of getting success of search ranking. Be careful about providing information on the created pages. You must include a concise, brief and clear concept about the business and services you are covering. It is highly recommended that you use some professional photograph of your office, product and employee. You should mention category of your business, specify address and phone number with country code or NWD code.
Integrate Your Website to Other Directories Success in getting highest exposure on web depends on how much your spread the name of your business utilizing different platform on internet. But only included in Google or Yahoo may not give you the success that you are looking for. So you should list down your website to other such site like Yelp, LinkedIn and other. Therefore, you will have all the ways to get better raking for local search.
Utilize Reviews Your profile on social media platform can bring you some level of success with local search optimization. You can show the positive feedback of your clients on social media page on your website’s page. This activity may not have any direct effect on the raking of your site but you will get more clicks and obviously you will get more traffic to your website. If you get more local traffic you will be identified by Google as more oriented to local customer and you will be benefited from the activity. So encourage your clients to leave positive review on your website.
Make Your Website Optimized for Mobile Devices Mobile search are not different than local search. You might have access to the information that mobile visitors are increasing with the advancement of technology. Optimizing your site for mobile site will let you grab local search raking by increasing number of local visitors to your site.
Finally, optimizing website for local search is crucial fact to boost your business and now way to ignore this if you want to have highest advantage of search engine. And If you follow the above mentioned tactic you might not lose the traffic of your region as well as your raking with google will be better than earlier.
When the question of search engine optimization arises most of the webmaster think about the search giant Google since Google gets about 6 billion search every day. It is obvious that optimizing your site for Google will bring you huge success but why you should miss the opportunity of getting about 30 % of the visitors that the relatively small search engines like Yahoo and Bing could bring to your website. Today we will briefly explain the reasons why you should make your site friendly for Yahoo and Bing that many of the webmasters and bloggers never considered. The under mentioned causes are considered vital for which you need to optimize your site for other small search engines.
Google change its algorithms over the time thus the top ranked website of today may get down in search result tomorrow. Therefore spending your most valuable time for optimizing only the Google may lead to drastic reduction of traffic. On the other hand if you optimize your site for Google, Yahoo and Bing. By doing this you may not supposed to lose the greater number of traffic.
Optimizing your site for Yahoo will boost you SEO needs since Yahoo is powered by Bing. So working with the SEO strategy of one will get you advantage of boosting SEO for other.
Old sites are usually ignored by the updated algorithm policy of Google on the other hand Bing loves old official form of website like .gov, .edu and .org so you can have greater SEO results if you are webmaster of such kinds of websites.
You could have greater results with easer efforts on indexing flash media if you optimized your website for Bing.
Small, medium and relatively less recognized enterprise is ignored by Google when Google creates result for ranking page. That’s why optimizing websites of newly establish business or small business arena for Bing could favor largely enhancing your business. Consequently once your business is established with the support of Bing in future you will able to get attention of Google too.
In fine, though lion’s share of the traffic is served by Google, we can’t avoid the importance of Bing and Yahoo since they also comprise a handsome number of traffic on web and help to grow authority of many website.
Achieving highest ranking with the search giant Google is literally a dream of every website owner always. To be frank actually above 90% of the visitors usually visit the first page of the search result. Beginners sometimes do some mistake while working with SEO since they are exactly not conscious about the killing factors. Basically SEO mistakes are very common with new web developer due to less knowledge and relatively less understanding level of the fundamental tactics like metadata, keywords, tagging, on-page copy and more other similar facts. Today we are about to make you acknowledge about some the bad practices that you must avoid to reduce the risk of losing your rank.
Poor Content Goolge loves to crawls websites with original high quality content with standard structure and language. You must need to make sure that content of site is rich with entertaining voice and strong ideas. Using article spinners is an offense in the eyes of Google and they create negative calculation in Google’s algorithm. So you must avoid using such things. To do this correctly you have to be a dedicated writer but what will you do if you have no passion for writing? Hiring freelancer writer could be a better choice for your issue. Don’t warn the hired writer for larger volume rather you should make him aware of providing original quality content. Always try to be first one for any new idea as because Google does will not value you if you are the 10th person who is sharing the same ideas.
Stuffing Keywords You will happy to learn that Google is intelligent enough to identify the contents you are sharing on your website. That’s why you don’t need to mess with uttering the keywords throughout the content. Presently the old strategy of pronouncing keywords is not considered exactly as the part of ranking. So stuffing keywords not actually going to help you a lot and this practice will bother your readers as well.
Overlooking Building Internal Links Unfortunately while most of the web master provides emphasis on building back links they are relatively less interested about creating internal links. This may be not a good practice since according to analysis internal linking makes the SEO of the site stronger in view of Google. The interesting fact of internal ranking is that, it makes the owner able to connect the useful contents and present them in smart way so that they can find them easily and it also ensure more engagement of your audience with you. So you should take this in your account so that you don’t miss the opportunity to have a boost in your ranking.
Avoiding Google Webmaster Tool Google provides lots of free tracking tool that you should use to track the number of visitors you are gaining as well as source of the visitors and the keywords they are using to find your website. Another tool of Google which need to take into consideration is the use of disavow tool. The function of this tool is quite tricky since with this you will able to identify the backlinks of your website which are creating negative impact on your SEO ranking.
Ignoring Different Form of Media Using different form of media along with textual content will build confidence of your clients about your professionalism. Make sure that the used images have alt tags so that Google consider them for crawl. Using Video with the contents is wise idea which will bring substantial benefits like you will able to hold your visitors for longer time than usually you can. Serving true professional images with video content is much better. Backing from popular video hosting site like you tube brings good SEO results.
Your SEO strategies and Obsolete You may be shocked to hear that the old methods of search engine optimization are no more valuable for ranking. So you should not get into the methods like buying backlinks, excessive keyword integration, utilizing keyword anchored back links. Old methods will certainly hold your lower in search ranking.
You don’t Have Meta tags Meta tags shows exactly what your website is offering for the visitors. So if you fail to integrate the meta description properly, visitors may not find your website beneficial for visiting. Therefore you may not able to utilize the SEO even you are on first page. On the other hand search engine will also find your site suitable for ranking under niche when you include meta data for it.
You Don’t Have External Link with Authority Websites If you want to achieve the highest level of confidence of your visitors, you have to provide the best possible content to them. And as because these websites like Wikipedia, YouTube and Twitter has authority in web thus if you build external link with this site for your post and pages, you will undoubtedly be able to push ranking in the search engines.
You website full of Broken Links Website pages with 404 not found page error are too much unprofessional and may diminish your earned trustworthiness in instance. This issue is alarming not only for reducing your traffic but also consider as red flag for search ranking since if Google found such dead link while crawling it will not index you on top. So specific technical periodical checking of your website is mandatory.
Ignoring WordPress SEO Plug-ins The reason behind the popularity of WordPress is the availability of thousands of plugins. And many of them are literally useful for increasing ranking of your website. So if your website is built on the WordPress platform you should utilize the wide advantage of using Plugins for optimizing your website for search engines.
Final Words
These are the common mistakes which beginners usually does, even some professional experienced webmaster sometimes miss to follow some of these. So if you cordially follow this guide consequently you will able to make your place top on the search page.
If you are struggling with poor click through rate despite of having ranked in first page of search engines then this article is for you. Many site owners frequently complain that they are suffering from lack of traffic even they are top in raking. The problem of getting bad result lies in wrong integration of meta data. Most of the cases site owners fail to get advantage of search engine due to the inclusion of poorly written meta description.
What is meta data? Meta description is nothing but a short description of 160 characters, a HTML that basically summarize the content of the page. And search engine shows meta description with search result. Thus meta description is largely important for SEO.
Meta data should be As Brief as Possible not More than 160 Words Always try to integrate a concise description since search engines leave description more than 160 characters. So if your meta description is larger than 160 character rest of 160 character will cut off and the text will become obscure and it will fail to be effective as well. So it is inevitable that your meta data must be concise to summarize just the gist of the content you have on your site.
Make sure that Meta data is Relevant to Your Content Literally meta data should show exactly brief form of the content you have on your site. This data need to develop based on real content of your site not with false statement. Any attempt to deceive people will end to smoke.
Appropriate keywords should be selected Usually search engines highlights the terms which perfectly match with the visitors query. Therefore, incorporating valuable keywords is so much important to arrest visitor’s attention. Google and other major search engines may penalize you if you fail to mention real keywords in your meta description.
Action oriented Description Meta data should have the attribute that will show the real short description of the page that will really serve after clicking. The description needs show the exact term for which the searcher makes any search. If the description is near to the audience’s requirement then you will have the higher chance to get clicked.
Properly written meta data could greatly enhance overall CTR of your content by influencing visitors. The above mentioned guideline will help you a lot to manage meta description for your site. Do you find this article helpful for you? Make a comment here.
Plenty of advice you will find on web about utilization of images to exploit the SEO. But you have to decide which you should follow and which should be avoided. Tons of images are flooding the web but all of them are not suitable for SEO strategy. This article will tell you how you should use images for your content to get advantage of SEO and how you could avoid the risk of copy right issue.
Make Sure the Images Are Legal Most of the new blogger are not concern about the copy right law of digital photography. Therefore sometimes they use images for their blog which they should not use since they have no such legal rights on those images. This is actually a great mistake done by novice blogger. Before using any image for contents we need to know the fair use policy of the image. We have found creative commons and public domain images as quite safe for use. However most the creative common licensed images requires to mentioning the source link back. Without explicit permission of photographer you should not use such images because it may sue your even you mentioned the source or the name of photographer. So as the fine for copyright infringements is expensive blogger should only use the clearly labeled creative or public domain photos.
Be careful about alt tags Labeling each photos of the blog with alt tag is certainly a good idea. For taking advantage of SEO images could play a vital role. If Google identified images of your site for Google images then it will help you getting traffic. Alt tags should be short, concise and to the point. You should not use long list of key words as Google penguin algorithm may eliminate your from the first page of ranking for this offence.
Quality of the Pictures Should be Considered Some obscure form of images like low resolution, low quality, and pixilated images and considered as red flag for Google which will literally play down your ranking. It is better having no image than low quality images. If your blog has good images it will look impressive thus you gain appreciation from your readers and your SEO result will be noticeable.
Providing link with Images This is a controversial issue and the need of providing links with images is depends on some facts. It was figured out by many affiliate marketers that linking image with product makes better conversion. However, Google usually dislike such type of practice. If anyone wants to use this action they should make sure that use nofollow tag so that search spider doesn’t follow them since it is extremely harmful for SEO. Still many webmaster don’t link pictures assuming that in future Google may take it as negative element for ranking.
Using single Image There is no hard and fast rule of using specific number of images for any blog post. Usually long textual paragraph is boring and it may reduce the value of content thus breaking the post with some content relevant images will add value to them. Using more images with alt tag helps search engines to keep the site listed in search ranking thus it will end to success of getting huge traffic in instance. Number of quality images with smart caption will allow presenting the standard of your knowledge and dedication.
So using appropriate images for your content makes lots of sense for blogging. Do you have any prudent opinion about this topic? You can share your ideas with us. Don’t forget to leave a comment.
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