You are here it means you are involved in the business oriented to WordPress like WordPress plugin or WordPress eCommerce  theme. You might have a website with a full directory with the long list of products and you are not getting worth of your expense. To be honest this is a quite common complain that we faced regularly. Now we will discuss the technical issue that will let you understand the whole process that how to configure your site to present your products in user friendly ways and get benefits from the visitors by converting them to clients.

12 Successful WordPress Product Launch Lessons

Now you have to plan for your campaign task for this you need to make sure some the requirement that your site must confirm like development of the site, demo products, ready your documentation, licensing, confirmation of regular updates, customer support system in place. If all of these arena are already covered then it the time to start the marketing campaign.

Hopefully you have decided to launch your product on a certain date. So you just need eCommerce solution for this purpose. Here some question comes in the way of marking strategies they are sounds like:

Though there’s a lot to consider, launching a WordPress product isn’t nearly as challenging as it sounds. WPMania.net has curated a number of tips and tools to help you execute a successful WordPress product launch. But first, let’s discuss the logistics of selling.

Choosing an E-commerce Platform

Lot of eCommerce solutions are out there which can help you out but we like to recommend WooCommerce for this purpose since it comes in the first place when we think of e-commerce solution. If you decide to go this route, you’ll need to purchase a WooCommerce plugin which costs $50 with 6 months customer support.

But this tool is expensive and therefore you can also go for Shopify. It is well known that Shopify is a leader in e-commerce software. This solution also provides 24/7 customer support that WooCommerce is unable to get. Moreover shopify lets you customize the experience of user. It’s a robust ecosystem of new connections that could benefit your newfound product or store.

Shopify WordPress Plugin or Shopify Storefront

Which one is suitable for your business? This all up to your actually it varies with the nature of business and needs of clients. To help you think wisely we have some example, WordPress plugin is suitable for the owner who has only few products to sell. If you decide to go this route, you’ll need to purchase a Shopify Lite subscription which costs $9/month. But if your plan is far more big then you must have to go for shopify store. This tool is quite easy to customize and easy to integrate with sales channel like Facebook and advantage of tracking the sales and growth trend. This route requires that you purchase a Basic Shopify subscription which costs $29/month.

Preparing for a Successful Launch

Now you have the solution for your selling route and this is the time to think about the branding. You must select a specific name for your product and brand. Few factors are mentioned below which help to sort you will out the necessary preparation you should have:

  1. Brand positioning statement
    Think once what makes your brand superior to others? What you offer to your clients that others are not offering?By answering this question you will able to make your foundation strong as well it will let you realize yours branding assets.
  1. Logo
    Logo represents your brand in visual ways. We have understood your needs and we recommend you to create your logo by your own. There are server tool available for this purpose and you don’t need to hire professional graphic designer for this. Shopify is one of the popular logo maker which is easy to use and the interesting thing is that you will have almost ready resources to help.  So try to make something natural for presenting your business through the hand crafted logo.
  1. Business cards
    Business card is considered as one of the important marketing tool that buildup trust around the brand and business. They are simple and affordable and create relation between potential clients and developers. So it is a great way to be recognized in the marketplace. You can use Shopify’s Business Card Generator to help yourself to create your own card.
  1. Social media handles
    Social media might play a vital role in marketing campaign so consider them as part of the strategy and make sure to have an account on each of the popular social media platform.Consider creating a branded account on the following:

    Follow activities of other social media ike Google+, Pinterest, or Tumblr, to consider them for using in future.

  1. Messaging
    When you start the process of marketing of your product consistency is crucial especially in case of marking of WordPress theme or plugin.  There are 6 important tips available for you that will be helpful in creating united messaging for social media channels, email marketing, press engagements, and any other communications about your product launch.
  1. Making Launch Day a Success
    Launch day for a product or company is so much important as because finally you are about expose your product to your end users and supposed to get real customer feedback. At this position of the campaign you are ready with the necessary elements like your brand name, your logo, social accounts, and your e-commerce solution integrated, your brand positioning statement, and your business cards and more. We have studied a lot and point out some ideas that would help you a lot in launching WordPress theme or plugin and let your first marketing launch successful.
  1. Getting press
    Creating awareness for your launching product will be pretty easy for journalist and blogger therefore you can hire them if you are not good at writing article. Here we have some strategies for you:
  1. Do Some Research
    Have some research and list down group of famous journalist and blogger who are popular in their arena. Go through their professional details identify their skills and make sure that they are conversant with WordPress themes and plugins.
  1. Customize
    Check the authors previously done works to guess who is best for your field of business. This will give you an idea of what story angles appeal most to them.
  1. Make it brief
    Make the hired author understood what your product offers. Never write 10 paragraph for making him realize your needs just be concise and open. Follow up him with but always be ready to follow up with all of the information that covers your product launch requirements.
  1. Promotional codes
    Create discount codes it is possible with a Shopify Store. Use the code to promote your brand and allure your potential clients to buy your premium products at low price on the launch day.
  1. Email marketing
    To boost the marketing with flow of audience you can take the help of another marketing tool called email marketing. It is pretty simple and has wide area of coverage so it can be a effective tool for boosting audience.
  1. Open channels for feedback
    Make yourself available for the correspondence with your visitors and clients. Don’t try to avid their quires and try to response them right away. The better you provide feedback the more your gain trustworthiness. Along with these you also need to display positive review on your clients on your site to influence potential user to make their purchase.

Wind Up

If you have followed the entire article and executed as the article described then now you are officially an entrepreneur. Starting a business with products oriented to WordPress is not challenging as other assumed. You just need to follow the ways that experienced personnel shows. Fortunately following the shown path is pretty easy since your efforts will be forced with some eCommerce platforms mentioned above. You just need to have dedication, availability with tools, and tireless.

5 Things You Must Follow While Creating Your WordPress E-store

Mobile devices have becomes an important media for doing payment for online shopping. After a lots of research on present scenario several economist have come to the point that in near future mobile devices will an important tool of eCommerce. Most of the business enterprise will try to utilize this advantage.

  1. Add a wish List to your site
    The best way to gain positive result is to stimulate your buyers for buying anything rather than waiting for them. You can add a wish list of products it will let you discover their preference.
  2. You must integrate a Search option into your site
    You must have a search bar on the top of your website or sidebar otherwise visitors will fail to find out their desired products on your site easily and consequently they will to another site.  So add a search engines with filter so that they can easily find their required products according to price , rating and popularity.
  3. Convince your Clients
    Don’t let any visitors to leave your site before they make purchase form your store. There is a simple trick which will help you to convert the potential visitors into clients. Just add a section of recommended products.  This will influence your client’s intention to buy more than their needs.
  4. Take care of Customer review
    For establishing a successful e-store you must have section for customer review where they can put their opinion on the goods you are selling. This will help other buyer to know the pros and cons of the specific products and this will represents your site as an important space for getting information and will represent your professionalism too.
  5. Make your e-Store is Responsive
    An eCommerce site must be responsive to mobile devices otherwise the lion’s share of the clients you will miss. Presently the popularity of accessing mobile website is increasing so you must have a mobile responsive site.

Here is a list of top notch e-commerce templates from wpmania.net. Every web theme is 100% responsive. Take your mobile device and go check them out.

inFashion – Fashion & Lifestyle WooCommerce WP Theme

inFashion – Fashion & Lifestyle WooCommerce WP Theme

inFashion – Fashion & Lifestyle WooCommerce WordPress Theme seems to be the smartest WordPress Theme of WPmania with its brilliant design and tons of its smart features will widely satisfy the needs of developing a online store, blogs and websites regarding fashion House, online stores, digital product shop, mega shop, super shop and other eCommerce based lifestyle related blogs and sites. However, due to the presence of built-in multipurpose functionality inFashion WordPress theme may be used for any other related business arena without miss.

FurnitureStore – WooCommerce WP Theme

FurnitureStore – WooCommerce WP Theme

FurnitureStore is a premium WooCommerce WordPress theme. A beautifully crafted minimalistic WordPress theme is inevitable for ensuring your growth through your online store regarding furniture and interior decorating elements.  As we know, content is king and certainly design does matter like a gorgeous queen. Great stories can be more stand out with a great design. The design can improve the overall emotions of your website and represents unique characteristic of your own brand thus visitors will feel a lot more engaged in your website. Dragging huge attentions of your potential clients is the primary goal of this WooCommerce based eCommerce FurnitureStore WP theme.The WP theme layout design focuses on your content, the sweet composition of text and pictures, and the perfect combination of chosen typography, you and your readers will easily feel the visual messages that the theme conveys.

Antique Store WordPress Theme

Antique Store WordPress Theme

Antique Store WordPress Theme lets you create a beautiful fully functional eCommerce website in no time! Yes, even if you do not know how to code, you can quickly create stunning websites, sales pages or lead generation sites. The advanced admin panel gives you all the flexibility you need to make a website according to your brand identity. The Antique Store WordPress Theme can be used for any related subject, but the way we have created the theme it could work perfectly for any niche or business website.

Other Resource:

Getting Started with WordPress Based E-Commerce Website

Over the last few years e-commerce started to grow strongly across the world and it’s in a continuous ascent, as now powers more than 60 percentage of the entire web. It is obvious that most of the customers use the internet to make a purchase. Every year the number is increasing, who love to buy products using internet and, today, there are around $1.92 trillion e-commerce sales worldwide. So it is obvious that e-commerce will dominate the world of business in near future.

Getting Started with WordPress Based E-Commerce Website

Exploiting the internet properly for selling and promoting you products is a hard nut to crack. But the flexible platform of WordPress has the potentiality of wining these hindrances. The platform has come on in leaps and bounds over the last few years in this regard and has emerged as an extremely viable e-commerce platform in its own right.

I will describe every part of the fields you need to know for using your WordPress website for online store.

Preparation of creating WordPress E-commerce website

You need to incorporate some effective tools as solution of your E-commerce business. The are two significant elements you have to introduce:

Product Page:

You will have a product pages on your site will attractive presentations of your products and services that are offering by your company. WordPress’ native page functionality gets you off to a good start here and is at the core of most e-commerce solutions for the platform.

Shopping cart:

Visitors are browsing your site and checking what you have for them but they have no idea about the purchase procedure then you will earn nothing. You need to have a procedure to let them select and complete transaction automatically. Shopping carts take good care of these processes.

You have the largest world of plugin for your WordPress theme to make your life easy with your online business.

WooCommerce

WooCommerce is a popular E-commerce plugin which could the ultimate solution for all the needs of your online business. You will able to add product pages, shopping cart, and check out process. It is the leading E-commerce solution. WooCommece is a leading WP theme with wide range of extensions and specialization which allows you to handle every possible requirement of your online shop. It allows slide show of your offered products with animated eye-catching transitions.

WP eCommerce

For implementing all the needs of your online store you have another active plugin namely WP eCommerce. It also covers your needs of product review, presentations, shopping cart, and check out functions. This plugin includes all the reputed payment process.

Ecwid

It works for your online shop in a different way. It provides you the opportunity of managing your store remotely. Other interesting thing is that sign up and use is free up to ten products. Ecwid supports more than 35 international payment methods and real time shipping cost calculations.

Literally, the above mentioned plugins let your products ready for display. But there are lots of paramount issues which you should take under consideration.

Accepting Payments

You have to engage the service for your payment gateway to receive money from your clients.  Payment gateway basically covers the transitional services. It receives the information of customers’ credit methods and makes the transaction complete. If you find complexity of handling all of these you have to put your trust on a reliable service provider. You must need a service with extraordinary truck record. Paypal is the simple method that most of the shop owner uses. If you use PayPal as your gateway, you customers need to submit credit information through company website. You customers have to pay transaction fees on each purchase. Some factors are associated with the payment gateways like monthly fees, transaction fees, recurring billing options and card types. All of these should compare to identify the best one for your business.

You may also want to learn your business plugin works with which gateway. WooCommerce supports all the common service and compatible with many customizations.

Inventory and Shipping

To operate your business successfully you need to deliver the purchased product in time. Timely supply of goods ensures repeated purchase. Delay in delivery result in headache for both buyer and seller.

You have to follow some strict rules for maintaining your inventory. Store your merchandise in a secured place and keep record with specific number to make sure you have all the current information. You can manage inventory through your website using different tools. Most of the e-commerece plug in comes with built in inventory features. TradeGecko is a cloud based solution can be easily used as extension of WooCommerce. It helps real time tracking of your stock.

Shipping is another area of online business which should take under consideration. A good approach is to offer three basic shipping tiers: Standard (cheapest), Priority (middle-priced), and Express (most expensive). WooCommerce has an extension called ShippingEasy includes shipping option for major carriers. It integrates shipping via USPS, FedEX, or UPS with inventory system as well as produce labels.

Activities need to boost your sale

The main aim behind all of this procedure is to maximize your sell using your WordPress eCommerce site running. For attracting your buyers you have to initiate some marketing strategy and keeping them up to date over the time.

Relevant Image with good Resolution

Great photos of your products add more values to you customers. Be sure that your photos are of good resolution and relevant to your product.

Use Video for Promotion

Video of your offered product provides more details to your potential clients. You will have a good showcase of your products with more extended features which leads to boost sale. Especially if you are offering a service for sale then video footage add real value to it.

Proper description of products

The main features of products like weight, size and quantity must be added with the cover. The production materials and present quality should be included with the cover. Description of products in right way is a nice way to pull customers.

Immediate response

Responding to pre-sale questions in a fast manner present you as a premium trader to your buyers . It may be a huge task to handle all the customers alone. You can assign a dedicated team for helping your customers with their issues. Provide a FAQ page on your site with the answers of the commonly asked questions. The query about shipping service must be included to it.

In fine

The lion’s share of the business is now covering by eCommerec solutions. WordPress comes with the recants advancements of business plugins to handle the commercial purposes of online business. I have introduced some of the add-ons which are really doing well for boosting sales recently. What do you think about these plugins and tools? Share your experience or left a query if want to know more about this topic.

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