We have spent lots of time behind the design and functionality of the WordPress site but even after all the efforts you might not able to achieve the desired level of success. The hope behind the entire task is to make the buyers convinced to purchase, subscribing or getting them as premium member. It is not that you are not in the right path it may be the situation when your clients is not just ready to be converted.
Let’s think like a customer. Suppose you want to buy a WordPress theme and you are searching on different websites who sell themes. Now you find that one of the websites has real promise and the price and features are satisfactory. But you may think why not search for another site for better one certainly a pop-up message shows a special discount for you and the offer will be counted only if you buy within next 30 minutes. It will stop you for few minutes and you will certainly think again. Our article is about how you can focus on those last minutes tricks which improves conversion rate.
The Art of Having Conversions
Do you like to afford the loss of revenue or traffic as because you have too many visitors backing out of your site or abandoning their purchases? Not really. You have designed your website for your business purposes so that you can sell your brand, and to give your customers what they want. But the website is not able to make the deal in spite of being perfect here are some tricks which can be used to prevent further conversion loss:
#1: Exit-Intent Tools
To convert visitors many technologies are at our hands they try to convert visitors till to the last moment. When the visitors try to exit the site move to another site a POP arise with alluring message.
The primary goal of such message is to serve the visitors a final opportunity to be converted.
A pop-up message should exhibit some attractive words so that visitors consider having one more look.
The POP may come with a sign-up form with a message that the visitor will get informative news and articles if he registers.
The message may contain special offer for visitors
You can also add a single question why they are leaving it will also act like a survey and let you correct the error.
The strategy of exit-intent technology should design in way that does not kill much time of the visitors otherwise it may prove bad for you. Action should be simple and the message should be quick and snappy. Message should be brief and convincing.
#2: Scroll-Triggered Light boxes
This technology is similar to exit intent-pop ups with some modifications like…
This type of message box shows during scroll and it do not triggered by attempt of leaving the site.
It comes with more targeted focus as it pertains content oriented message
Such tools are good for websites with long and monotonous content as people start to move on the same page by scrolling they get lucrative pop up message with light box style and it actually makes lot of sense to stick to action.
We have enlisted some pattern of scroll-triggered pop-ups; hope it will be helpful for increasing engagement:
Subscription requests: Recent observation on light box proved that if the pop-up is triggered after five seconds of arrival of visitors you will get twice subscription that usual.
When the visitors reach middle of the article it is good to show them something else and a pop-up to offer something could be more expecting.
Live chat integrations: Usually live chats are not recommended but still it offers considerable possibility of making visitors engaged.
Make sure that the scroll-triggered messaging would not distract your visitors. You should take only few seconds of your clients for showing such light box.
#3: Post-Exit Follow-Ups
Webmaster generally consider the tools which works only when the visitors are on the site but there some killing technology which works one the visitors leave the site. One of the key goals of the marking is to keep in the mind of audience. To make this concept clear I am narrating an example hare.
The magazine ‘New Yorker’ had an offer of subscribing at $ 12. It was quite attractive and I visited the site last week, but still now I am thinking of the offer. And you know what? I’m probably going to make that purchase because I’ve been thinking about it all week and it just keeps sounding better and better.
Have you ever learnt about retargeting or remarketing? The tool is quite good at recapturing visitor’s attention even after they left your site. And that’s not the only way you can follow-up with visitors once they’ve left. You can also use email to follow up with visitors after they’ve begun the shopping cart process.
To have better conversion you need to guide your visitors gently. You should not put stress to saying over and over ‘Buy Me!, Do This Now!’ or anything like this. You’ve got to first understand what it is that drew those people to your site then take actions based on that.
7 Helpful Tips for Preventing Lost Conversions
Typically for calls-to-action form for a website developer tends to focus on building the CTAs into a website’s design that guide visitors to a conversion. Like with the standard built-in CTA, these conversion recovery techniques should follow the same logic in terms of construction:
#1: Hit Their Emotions
You will get better conversion if you able to make your visitors engaged psychologically to your business and able to control their thoughts.
#2: Use Urgency
Use language like “Sign up now.” “Identify the truth today.” Or put urgency by showing limited-time special offer.
#3: Add Some Color
Color has the power to deal with certain emotions of the visitors and it will work greatly to last impression of your brand, and sometimes do lot to hold the leaving visitors.
#4: Make it Move
Inside long monotonous content slide show or live chat pop up may bring some joy to readers. Otherwise you can also add a quick video or animation to pop-up. Whichever the movement is, it must be pertinent to the content that visitors are on.
#5: Use Tools
You have access to plethora of tools, plugins, add-ons, and other integrations with which you can make the process easier:
#6: Bounce Exchange
Bounce Exchange has created “intelligent behavioral technology. This is nothing but a exit-intent tool that knows when and how to engage visitors if they’re about to leave.
#7: Optin-Monster’s Exit-Intent Technology
Optin-Monster offers similar service like Bounce Exchange. It works with behavioral technology that identify when your site’s visitors are getting ready to leave. You can choose any of the nine exit-intent pop-up available the options.
Loss of conversion can be refers to a great loss of revenue. If you fail to take safeguard against it you will frustrated with the outcome of your business. No matter you choose any of the tool available from exit-intent technology, scroll-triggered pop-ups, post-exit follow-ups, or something else entirely, just keep in mind that you should use them in proper way otherwise they may convey negative impact.
Advertising is indispensable for growing any business but using the popular traditional advertising media are expensive requires enormous budget which may feel as burden for freelancer and small business owners. Fortunately there are lots of places where you can promote your enterprise for free. Without spending a single penny you can follow the savvy marketing strategy we are about to discuss here.
Advertise your business Locally – For Free!!
You Must Ensure Your Website have Value for Others: It does not matter whether your business is local or intentional your website should design in a way that it can be easily identified and navigate smoothly. You need to follow some basic rules including maintaining quality of content, focus on specific goal, make it intuitive for target ordinance, appropriate representation of brand, ensure SEO, integration of social media and optimize website for mobile user.
Provide Emphasis on Blogging: Blogging could increase the chance of being noticed by your audience out there as because Google and other search engine crawl informative and beneficial content and consider them as a parameter to create raking for niche websites. So it widely important that your develop quality content and post them regularly on your blog. In addition with SEO needs regular update with new content let you interact with your potential clients and make them aware about your dedication and care which ultimately lead to have conversion. Make sure that your website has social sharing buttons so the visitors can share them with their near one and this will let your post viral thus more people will discover your brand.
Make Sure that You Arrange a Press Release Each Month: Get in touched with printing media of your locality and ask for opportunity if they have any option to capture your business details and create features on them. Publishing features on your business will give you a boost in your business by increasing the number of new local clients. You need to develop a healthy relationship with the editorial and journalist to convince them for writing on your business.
Focus on Email Marketing Strategy: You can use email marketing software like MailChimp to design and to send email to potential clients this strategy will enable you to track and understand needs of your clients. For getting higher advantage from email marking strategy you will need to grow the database on regular basis. Encourage visitors of your website to sign up for email service.
Utilize Video Content as Marketing Element: YouTube is second most visited website on web. So, why not we take the opportunity to leverage video marketing? You can create video on your offers and services that your business offers and post them on Youtube for free. After that you need to embed code of the video on your website. In this way you will be able to fetch clients from your tube channel to your website.
Index Your Organization on Local Directories: Register with popular local directories is on of the important free way since adding the name of your organization in local directory will help your clients find you easily on webs. Ensure that you include details about your business but in concise form. The most popular directories are Google, Yahoo, Yelp, Bing, YellowBook, Linkedln and more.
Try to Proactive on Social Media Platform: You can undoubtedly use popular social media to share your blog content and fetch your target audience group by engaged with them for different session. This a impressive way to get noticed faster. You can create different events, online program and these will let you interact with your desired clients group. You will find Facebook, Twitter, Google+ quite helpful for your social media activity.
Having a Verified Profile with Google+ Local: Google+ Local is a beautiful way to have a remark on Google map about the physical position of your company office location. Google will send a pin number by post to you physical address as soon as you get registered, you need to enter then pin on the listing and start enjoying advantages. This strategy literally does a lot of sense and make sure that you appear on local search. Moreover the service is completely free and it is an opportunity to connect Google+ profile to your Google+ Local listing. However, you can get the pin immediately though mobile number.
Start Local Networking Events: The most suitable way to grow your business is developing network and start marking on that channel. Take part in conversation, events, seminar, business show, programmer arranged by business community of your region.
Be a guest Writer on Others Website: Writing on other popular website of your niche can get you some level of achievements. Basically it is a true way to fetch great number of clients since your loyal readers will always follow you even you are not the mother site. You can mention the name of your site at the end of the writing. Therefore, if you gain trust of visitors then this can get you enormous business right away.
So no more waiting, you have all freedom to advertise your business with some or all of the shown ways. You will find more valuable tips on doing business online on our blog, have look!!
If you observe the overall trend of web for driving traffic with different strategy you will be surprised that over the last decade there has been a great change in SEO needs and designing of website and the way of fetching traffic. You know Google updates its ranking policy for websites on regular basis thus the strategy that is working today may be outdated tomorrow. If you are owner of a website or blog, you may eager to know which strategy is working well presently with the recent updates of Google. We are here to share our experience with you. From the research of our SEO expert team we have learnt that Utilizing video as a tool for SEO could be a great advantage for your website. Don’t be confused, after reading the whole piece of this article you will able to realize the idea.
We are sure you will agree with us on the point that a video is much more appealing than a text based article and relatively young audience are less like to go through a large article for getting information. Therefore, the great convincing attribute of videos are now gradually replacing the text based outdated system of providing information to visitors. You will amazed to know that the search for video websites like ESPN and YouTube are dominating in the daily search and Youtube is the third most visited website according to Google’s statics. All of these indicate that people love video content and the trend can be utilized for driving traffic to any site. Today we will provide a simple guide how you will take the advantage of video content for search engine optimization.
Grab the opportunity Of YouTube Platform
YouTube can greatly boost your raking by enhancing your efforts for SEO. You can select some specific videos which are relevant to your post or content and link them in any what that they show with your textual content this strategy will improve your internal links. In addition with this you can make some videos and post them on YouTube as well as on your website and link back the blog to YouTube. You might have a query in your mind how this could help your SEO strategies? Actually doing such thing will serve some advantages like increase the presence of visitors, make them more nagged with your site, reduce your bounce rate and will grow your authority. The external link from your page to YouTube will also influence Google to count your website as trusted site for authority. Each and every approach to video integration builds your authority. So these improving factors are enough to get you ranked higher on the search page.
Crating Professional Video Does not require Colossal Budget
Most of the laptops have a video cam and some basic video editing software also you will find free video editing software on web. So it is not a great deal to make pro quality video with low budget. You can utilize the camera you have and make your video on which you are supposed to discuss about. After creating video upload it on your YouTube and make it live for all. You can also utilize the Power point for crating technical tutorial videos using graphic and videos.
This is all about my simple way that you can follow to have improved SEO. You have already noticed that making video and uploading them is quite easy but their impact on SEO building is vast. So don’t miss the natural way of getting extensive page ranking with this little approach on the way of SEO.
If you are struggling with poor click through rate despite of having ranked in first page of search engines then this article is for you. Many site owners frequently complain that they are suffering from lack of traffic even they are top in raking. The problem of getting bad result lies in wrong integration of meta data. Most of the cases site owners fail to get advantage of search engine due to the inclusion of poorly written meta description.
What is meta data? Meta description is nothing but a short description of 160 characters, a HTML that basically summarize the content of the page. And search engine shows meta description with search result. Thus meta description is largely important for SEO.
Meta data should be As Brief as Possible not More than 160 Words Always try to integrate a concise description since search engines leave description more than 160 characters. So if your meta description is larger than 160 character rest of 160 character will cut off and the text will become obscure and it will fail to be effective as well. So it is inevitable that your meta data must be concise to summarize just the gist of the content you have on your site.
Make sure that Meta data is Relevant to Your Content Literally meta data should show exactly brief form of the content you have on your site. This data need to develop based on real content of your site not with false statement. Any attempt to deceive people will end to smoke.
Appropriate keywords should be selected Usually search engines highlights the terms which perfectly match with the visitors query. Therefore, incorporating valuable keywords is so much important to arrest visitor’s attention. Google and other major search engines may penalize you if you fail to mention real keywords in your meta description.
Action oriented Description Meta data should have the attribute that will show the real short description of the page that will really serve after clicking. The description needs show the exact term for which the searcher makes any search. If the description is near to the audience’s requirement then you will have the higher chance to get clicked.
Properly written meta data could greatly enhance overall CTR of your content by influencing visitors. The above mentioned guideline will help you a lot to manage meta description for your site. Do you find this article helpful for you? Make a comment here.
Association with Social media platform like Pinterest and Instagram is considered as the best approach to have your brand recognized and attract the traffic to the desired level. Having a Facebook fan page is not just enough to explore SEO to spread the identity of your brand. You also need to ensure your presence on other popular places to get appreciation for your offer. Fortunately both Pinterest and Instagram are image sharing website and is not complex for search engine optimization issue on the other hand you will able to get attention and some followers from the huge traffic engaged there.
Suitable Source of Large Number of Traffic You might have the statistics that both Instagram and Pinterest have large number of visitors. Therefore most the webmaster considers these sites as great place for marking of their products. Inclusions of hashtags with the photos you have posted on theses site make you visible to search engines. Along with this your profile on theses site will connect you to the main site of yours thus you will get huge traffic to your site from your followers.
Explore the Advantages of Search Engines with Contents To exploit the search engines with fresh contents using social media platform is not a new idea at all. Now integration of your business with Instagram or Pinterest profiles means you are now also able to link them with Facebook fan pages and Twitter feeds. So you are going to have double boost with social media engagements and search engine optimization. But to get the desired level of success you need to be active with this media. But keeping updated with Google images, Twitter feeds and Faceboobk fan page personally without the help of any hired assistant will be an added advantage.
Picture Can Make Difference One pick up of image of your website by Google can generate great number of visitors without any doubt. Literally these image based site are notable way to utilize you SEO directly and to expand footprint of new thousand visitors with just one stunning image.
Just now you have leant the advantage of having link with Pinterest and Instagram therefore this could be a great deal for branding your business on web. The space is free for you; make us know if you have anything to share in your mind.
Gaining authority is one of the great ways to have increased lead and great conversion online. The success is hiding behind the recognition of value that what people consider as an authority and actually how Google consider it. But you don’t need to be worried about it since you don’t need be expert on any tough subject you just need to make Google push up so that you can have higher search ranking for Google.
What Does Authority Really Mean on Web
On web the authority of blog indicates the state which provides original and quality information that search engines view as reliable. The suitable way to become recognized is to create amazing contents. When the issue comes to build your image specifically to gain optimization of search engine as well as building trust of visitors by providing quality contents you can handle certain things to develop you authority in your field. Several other similar actions will make your audience happy and you will have some loyal customer which will ultimately give you boots of search engine optimization.
The Way to Shows Authority on the Eyes of Google
When anyone wants to show authority on web the most important thing he needs to consider is to what Google wants and how the action works. Establishing a website and support marketing is the process where you have option to show your creativity and the success you will get exactly how much works you have done for it. Establishment of anyone as an authority will need to go a long way since lots of task is included within it and the process is quite time consuming and it requires attacking in right way in order to achieve the desired goal.
The following actions could bring some success for you:
Make sure that you have an account on YouTube and you have some professional videos on their site as well as link your website with Google+ account and to your website as well. Select a specific topic which you know best upload more and more videos on it so that you look expert on that.
Don’t forget to create couple of Facebook fan pages, and try to be active on them
Link back to and authority website to your site using blog name or brand name
Create a Google+ account highlighting the area on which you are expert
To back up online expertise you will need to have these series of action. To make your more realize the topic I am going into more details; first off all include some information about on which field your are expert, its types and classes even you should mention how much you are experienced. The activity on social media will the another turn over like having as a Facebook fan page, a Google+ account, a YouTube account will be added advantage for your desire.
Sometimes you might need to work with outgoing link of your site. Don’t be afraid of losing traffic since it will help you in long run. Make some link out to authority website like Wikipedia as because such action proves you to be the best informer.
Another way to get authority is the use of back link from authority websites of same niche. The back link only should contain name of your site or brand.
At the end, you should not ignore the value of having videos. If you have some videos showing your expert areas you will have a greater expose to SEO. Linking your uploaded videos with your website help you to look professional, Google loves it as well.
This all about we have found to being an authority over a specific niche. If you want to share your opinion what you feel about it, don’t forget to put a few line here.
Having a rich blog section is considered as the asset for success in doing business online. That’s why currently market experts are providing more emphasis on blogging than other marking strategy. Literally dedicated blogger usually able to earn more trust of the visitors thus they have better opportunity of conversion. But you may have question in mind why consistent blogging is so much important than other marking strategies. There are lots of reasons hiding behind this after completing this article you will able to get some of them. To be frank you doesn’t matter you post everyday or weekly basis, consistent blogging is basically means publishing post maintaining schedule.
For Taking Advantages of Search Engine Optimization Consistent blogging means new constants on your website so that your contents and pages crawled by Google regularly. On other side visitors who love to read will find your blog more enjoyable and keep returning for updated contents. So you will lucky to have more engagement with potential clients. Therefore, longer visiting time and lower bounce rate per visitors will greatly increase the ranking of search engines. Google and other search engines keep an eye on your blog and will give greater boosts of SEO if the updated frequently.
Blogging helps to Establish Authority If you are a consistent blogger and your contents are useful for target clients then it will establish your image as an authority in their eyes. For service professional this works greatly. So the impact of educational blog post is immense and this will leads to close relations with the loyal clients. If a sales website is furnished with answer of common questions written by stuff of the company the clients much more like to involve in sales process by trusting what you have.
New keyword Integration If you have already studied about the search trend of people then it might be known to you that about 116% of the searches involve keywords which were never used before. The main keywords cover only 20% of the search and rest 80% of the traffic combines long tail keywords. An updated blog always have more long tail keywords and more opportunity to have readers.
Possibilities of More Conversion More traffic coming to your site means you have lots of possibilities to convert that traffic into leads thus more profit is waiting for you. The every new page you are writing is the opportunity to generate new leads.
All these reasons showing the importance of publishing fresh contents regularly on blog. Consistent blogging is core in getting success of growing online presence and getting attention of customers.
Evergreen contents are so much important for growing any business but many business owners overlook this fact and they miss the possibility of business they could have.
What Evergreen Content really means?
Evergreen Content refers to contents which never goes outdated. Actually it means a fresh piece of content that always attract visitors. Usually such types of contents never need to be updated and without any change they are keep value to readers.
Evergreen Must Encompass the Following Characteristics:
Everlasting Evergreen contents must have the attribute of stands with time. The content will need not to change any way to keep its value.
Rich Quality Content should be standard, enough so that they could able to noticed by views at the first sight. Evergreen contents are identified by the attribute of popularity. The content of your site which feel to be valuable to most of your visitors when it published are counted as evergreen content.
Intuitive Attribute Evergreen content must the written in a way that discuss on any given topic in details so that the reader gets in depth knowledge on the specific topic. To create such contents you may need to invest lots of time but they are things of great value in deed.
Examples of Evergreen SitesHare we have included example of some evergreen site; it will be helpful to understand the way they followed and you will able to set your objective to be like them.
Large number of quality evergreen articles is regularly published by these websites. Especially I would like to mention the site ‘Wikipedia’ which ranks higher on Google. Do some study on these sites and identify the lacking and achievements they have.
Advantages of having Evergreen Content on Blog You will be benefited largely if you have a blog full of evergreen contents. Some of them are mention below:
Authority over Niche If your site is enriched with evergreen contents then you are going to get authority in your niche since you will be dominating in fetching traffic in your industry. Frankly speaking this would not be possible overnight but consistent effort of producing quality content may lead to success.
Don’t need to be updated As I mentioned earlier this types of article stand the test of time. So you don’t need to update them over the time but the value of the article will remain same as the first time.
Increased flow of Traffic You will always get a consistent amount of visitors if you have evergreen contents. Even if you never do anything with them they will still generate a fixed number of visitors for your site. Therefore, gradually you will have higher ranking and certainly more organic traffics.
Generate Higher Leads Over a given period of time evergreen contents generates a good number of leads. As for example I want to mention the name of HubSpot- a marketing blog, which is getting leads even today for the evergreen articles which are written several years ago.
Better Opportunity for Search Engine Optimization Well optimized evergreen contents with active keywords normally raked higher by search engines. As because they are quality contents and viewed regardless of time search engines likes to index them in result page.
Evergreen contents become a topic of concern among webmaster considering its value for site. What do you think about it? To express you opinion drops a few line here.
Previously most of the business owner and digital marketer are running towards Facebook and Twitter since these two platforms are considered best fort their purpose since they have highest number of audience. Over the time the view of seeing potential platform has been changed now social marking has taken over by Instagram . Presently most of the national and multinational organization with variant of business field has profile with Instagram . Many of us ignore this platform due to its specific attribute of sharing only images. But the amazing fact is this photo and video sharing platform has the ability to enhance top level involvement of your clients. This happens due to the attribute of highest level of interest like comment and share of your shared content.
Another advantage of this social platform is business friendly perspective. This platform changes on regular basis and new features added as well. Therefore it is really easy to build strong presence on web through Instagram and you can have dynamic ways of amplifying your brand right away.
Plan for Developing Strategy Before you start you need to develop an intensive elaborate strategy. First of all determine a goal like what you expect from Instagram for your business. The first step should be defining target audience, their needs, their desire and their inspiration. A clear understanding of the clients will lead you to success. Consider using some professional tools like Demographics Pro for thorough research.
Client Focused Profile Instagram allows you to create some information about the brand and it will derive the huge traffic for sure. But for this you need to build an easy to access profile. Try to follow the given way to make it simple.
Create A Business Username Make your company name simple so that is can be can be simply recognized. If the company is already determined then choose the best possible name associated with your brand for your profile.
Add a Professional Profile Picture It is best to use company logo or symbol as profile picture of you id. It will make your clicents aware about your band identity.
Include a Short bio Bio should be brief and it should not be more than 150 characters. It can be your brand slogan and outline of the working arena.
Visual Content posting On Instagram Content is the key to success of developing professional profile. Visual representations are the crucial fact for this platform since Instagram is primarily a photo sharing platform. You can hire a professional freelancer photographer or graphic designer for this purpose to represent the profile in the style that your company follows. Choose a color that is perfectly matched with the brand you are offering. As the colors, composition of the images is also does matter makes sure that elements are properly defined.
About Video Content Why not you post videos to your account as well? But their duration should be limited to 1 minute only. I can be in a form that share some info or just make a little fun. You need to always remember about the quality, lighting and sound. When you’re uploading your video, choose its cover wisely. If your cover is interesting, the number of views will drastically increase.
User generated content Customer centric approach is one of the important facts that greatly increase recognition of the profile. It is the way to utilize the followers you have. Search and find your niche oriented post of others and share them by giving credit to the authors the suitable way to be viral.To understand if it’s really worth sharing, answer these four questions-
Does this fit my niche?
Does this fit my brand?
Is it straightforward and clear?
Does it seem interesting or inspiring to my audience
Try Instagram ads Ads are an effective paid tool for reaching your objectives. Various advertising solutions with three ad formats will help you drive awareness and increase sales. Even if you’re new to advertising, working with Instagram ads will be easy for you. Set parameters for your target audience, select the best advertising solution, and start your campaign.
Use Analytics Tracking your success is the only way to know what should be improved or changed in your strategy. Let’s see what metrics you should be tracking on Instagram . With the launch of Instagram business tools, you can track most of these metrics within the app itself. Learn more about the behavior and demographics of your audience to improve your content according to their needs. Insights feature metrics such as impressions and engagement, top posts, and reach. You’ll also get useful data about your followers: their gender, age and location. Insights become available within 7 days of your business profile’s activity.Followers: install Followers+ to see who has followed/un-followed your account. Keep in mind that following thousands of people looks weird, so un-follow users that don’t follow you anymore for a better follower balance.
Mentions and shares: these go alongside on Instagram because you won’t see if somebody shared your content unless they tag you. This data is available in the feedback section.
Likes and comments: do positive or negative opinions prevail? Which of your posts have the most comments and likes?
Reach and impressions. Reach shows the real number of people that have seen your post. Impressions show the potential number of times your content was seen.
Traffic: the number of people drawn to your website via Instagram