Advertising is indispensable for growing any business but using the popular traditional advertising media are expensive requires enormous budget which may feel as burden for freelancer and small business owners. Fortunately there are lots of places where you can promote your enterprise for free. Without spending a single penny you can follow the savvy marketing strategy we are about to discuss here.
Advertise your business Locally – For Free!!
You Must Ensure Your Website have Value for Others: It does not matter whether your business is local or intentional your website should design in a way that it can be easily identified and navigate smoothly. You need to follow some basic rules including maintaining quality of content, focus on specific goal, make it intuitive for target ordinance, appropriate representation of brand, ensure SEO, integration of social media and optimize website for mobile user.
Provide Emphasis on Blogging: Blogging could increase the chance of being noticed by your audience out there as because Google and other search engine crawl informative and beneficial content and consider them as a parameter to create raking for niche websites. So it widely important that your develop quality content and post them regularly on your blog. In addition with SEO needs regular update with new content let you interact with your potential clients and make them aware about your dedication and care which ultimately lead to have conversion. Make sure that your website has social sharing buttons so the visitors can share them with their near one and this will let your post viral thus more people will discover your brand.
Make Sure that You Arrange a Press Release Each Month: Get in touched with printing media of your locality and ask for opportunity if they have any option to capture your business details and create features on them. Publishing features on your business will give you a boost in your business by increasing the number of new local clients. You need to develop a healthy relationship with the editorial and journalist to convince them for writing on your business.
Focus on Email Marketing Strategy: You can use email marketing software like MailChimp to design and to send email to potential clients this strategy will enable you to track and understand needs of your clients. For getting higher advantage from email marking strategy you will need to grow the database on regular basis. Encourage visitors of your website to sign up for email service.
Utilize Video Content as Marketing Element: YouTube is second most visited website on web. So, why not we take the opportunity to leverage video marketing? You can create video on your offers and services that your business offers and post them on Youtube for free. After that you need to embed code of the video on your website. In this way you will be able to fetch clients from your tube channel to your website.
Index Your Organization on Local Directories: Register with popular local directories is on of the important free way since adding the name of your organization in local directory will help your clients find you easily on webs. Ensure that you include details about your business but in concise form. The most popular directories are Google, Yahoo, Yelp, Bing, YellowBook, Linkedln and more.
Try to Proactive on Social Media Platform: You can undoubtedly use popular social media to share your blog content and fetch your target audience group by engaged with them for different session. This a impressive way to get noticed faster. You can create different events, online program and these will let you interact with your desired clients group. You will find Facebook, Twitter, Google+ quite helpful for your social media activity.
Having a Verified Profile with Google+ Local: Google+ Local is a beautiful way to have a remark on Google map about the physical position of your company office location. Google will send a pin number by post to you physical address as soon as you get registered, you need to enter then pin on the listing and start enjoying advantages. This strategy literally does a lot of sense and make sure that you appear on local search. Moreover the service is completely free and it is an opportunity to connect Google+ profile to your Google+ Local listing. However, you can get the pin immediately though mobile number.
Start Local Networking Events: The most suitable way to grow your business is developing network and start marking on that channel. Take part in conversation, events, seminar, business show, programmer arranged by business community of your region.
Be a guest Writer on Others Website: Writing on other popular website of your niche can get you some level of achievements. Basically it is a true way to fetch great number of clients since your loyal readers will always follow you even you are not the mother site. You can mention the name of your site at the end of the writing. Therefore, if you gain trust of visitors then this can get you enormous business right away.
So no more waiting, you have all freedom to advertise your business with some or all of the shown ways. You will find more valuable tips on doing business online on our blog, have look!!
We know that the algorithms Google follows for creating ranking page are complex and Google updates it every day. In past, Google crawler provided emphasis on keywords, domain, content, inbound links and similar others to determine the raking of any website. Presently, speed of the page is also considering as an important parameter while Google creates ranking result. Literally this new change has introduced couple of years ago. Therefore web developer, webmaster and website owner are too much concern about the speed of their website.
According to the Head of Google webspam team Matt Cutts, Google ranks websites lower which are relatively slow than others website of same niche. So it is obvious that the slower you the lower your raking will be. It seems that speed factors is a pitfall for webmaster who are struggling with the raking even they are putting lots of efforts like unique content and optimized design. If we try to see what Google wants from us is nothing but the user experience. Websites with poor performance are less affectionate to Google algorithms since they have poor use experience trait. Actually Google always focus on serving best experience to audience.
It is true that Google never defined any specific loading time that a website should have to get better result for raking however for sure the render time play vital role for raking issue. Render time refers to the time required for showing textual content, images, media files and banners. Loading time is equally crucial for mobile and desktop search thus your site should be friendly for mobile devices as well. In a nutshell, to get better raking with search engines you must make sure that your website will load fast regardless of device of visitors.
Page speed depends on some factors; here you will get some ideas about this:
Hosting: you can’t expect better performance from a cheap host as because cheap hosting site has low seep performance.
Theme: Too much complex themes with heavy coding takes relatively more time than others.
Advertisements: Too much ads not only bother visitors but also lower page speed.
Images: High definition images can lower the speed of page greatly. It is better to use PNG file which have better quality but low weight.
Widgets: Widgets like calendars, social button and comment area could affect speed of the page.
Embedded Video: Video of outside hosting can lower the speed and this could reduce by hosting video on own site.
So you have already realized that how much important the page speed is and which factors are playing crucial role behind the speed of your page. So it is high time you should focus on optimizing speed of your website and blog in instance to have positive impact on search ranking.
Local search optimization of your business website could enhance your business greatly if your business is oriented mostly to local customer of your area. Improved performance of your site for local search can get you enormous profit through giving you more business. Throughout the article we will show you many effective ways of optimizing a business website which you could follow to dominate local search. It is apparent that if you follow the following strategy eventually you will able to occupy top place in the Google’s page raking.
Managing Content First of all you have to do lots of research on keywords and then based on the identified valued keyword you must have to develop quality content. But remember the thing that local search phrases are quite different than traditional international search keywords. Usually visitors add name of city, country or town when they want to local product or service. So if you really want to get the visitors with such keywords you have to integrate local address into schema format, local maps and obviously the content should be written based on the interest of local people. So it is clear that to influence Google’s crawlers you need to optimize you website’s URL and tags in a way that Google can easily identify your location and rank your site for the most relevant local search.
Generate Business Pages Having a business page on Google+, Yahoo Local Page and Bing platform can get you wide range of facility of getting success of search ranking. Be careful about providing information on the created pages. You must include a concise, brief and clear concept about the business and services you are covering. It is highly recommended that you use some professional photograph of your office, product and employee. You should mention category of your business, specify address and phone number with country code or NWD code.
Integrate Your Website to Other Directories Success in getting highest exposure on web depends on how much your spread the name of your business utilizing different platform on internet. But only included in Google or Yahoo may not give you the success that you are looking for. So you should list down your website to other such site like Yelp, LinkedIn and other. Therefore, you will have all the ways to get better raking for local search.
Utilize Reviews Your profile on social media platform can bring you some level of success with local search optimization. You can show the positive feedback of your clients on social media page on your website’s page. This activity may not have any direct effect on the raking of your site but you will get more clicks and obviously you will get more traffic to your website. If you get more local traffic you will be identified by Google as more oriented to local customer and you will be benefited from the activity. So encourage your clients to leave positive review on your website.
Make Your Website Optimized for Mobile Devices Mobile search are not different than local search. You might have access to the information that mobile visitors are increasing with the advancement of technology. Optimizing your site for mobile site will let you grab local search raking by increasing number of local visitors to your site.
Finally, optimizing website for local search is crucial fact to boost your business and now way to ignore this if you want to have highest advantage of search engine. And If you follow the above mentioned tactic you might not lose the traffic of your region as well as your raking with google will be better than earlier.
When the question of search engine optimization arises most of the webmaster think about the search giant Google since Google gets about 6 billion search every day. It is obvious that optimizing your site for Google will bring you huge success but why you should miss the opportunity of getting about 30 % of the visitors that the relatively small search engines like Yahoo and Bing could bring to your website. Today we will briefly explain the reasons why you should make your site friendly for Yahoo and Bing that many of the webmasters and bloggers never considered. The under mentioned causes are considered vital for which you need to optimize your site for other small search engines.
Google change its algorithms over the time thus the top ranked website of today may get down in search result tomorrow. Therefore spending your most valuable time for optimizing only the Google may lead to drastic reduction of traffic. On the other hand if you optimize your site for Google, Yahoo and Bing. By doing this you may not supposed to lose the greater number of traffic.
Optimizing your site for Yahoo will boost you SEO needs since Yahoo is powered by Bing. So working with the SEO strategy of one will get you advantage of boosting SEO for other.
Old sites are usually ignored by the updated algorithm policy of Google on the other hand Bing loves old official form of website like .gov, .edu and .org so you can have greater SEO results if you are webmaster of such kinds of websites.
You could have greater results with easer efforts on indexing flash media if you optimized your website for Bing.
Small, medium and relatively less recognized enterprise is ignored by Google when Google creates result for ranking page. That’s why optimizing websites of newly establish business or small business arena for Bing could favor largely enhancing your business. Consequently once your business is established with the support of Bing in future you will able to get attention of Google too.
In fine, though lion’s share of the traffic is served by Google, we can’t avoid the importance of Bing and Yahoo since they also comprise a handsome number of traffic on web and help to grow authority of many website.
If you observe the overall trend of web for driving traffic with different strategy you will be surprised that over the last decade there has been a great change in SEO needs and designing of website and the way of fetching traffic. You know Google updates its ranking policy for websites on regular basis thus the strategy that is working today may be outdated tomorrow. If you are owner of a website or blog, you may eager to know which strategy is working well presently with the recent updates of Google. We are here to share our experience with you. From the research of our SEO expert team we have learnt that Utilizing video as a tool for SEO could be a great advantage for your website. Don’t be confused, after reading the whole piece of this article you will able to realize the idea.
We are sure you will agree with us on the point that a video is much more appealing than a text based article and relatively young audience are less like to go through a large article for getting information. Therefore, the great convincing attribute of videos are now gradually replacing the text based outdated system of providing information to visitors. You will amazed to know that the search for video websites like ESPN and YouTube are dominating in the daily search and Youtube is the third most visited website according to Google’s statics. All of these indicate that people love video content and the trend can be utilized for driving traffic to any site. Today we will provide a simple guide how you will take the advantage of video content for search engine optimization.
Grab the opportunity Of YouTube Platform
YouTube can greatly boost your raking by enhancing your efforts for SEO. You can select some specific videos which are relevant to your post or content and link them in any what that they show with your textual content this strategy will improve your internal links. In addition with this you can make some videos and post them on YouTube as well as on your website and link back the blog to YouTube. You might have a query in your mind how this could help your SEO strategies? Actually doing such thing will serve some advantages like increase the presence of visitors, make them more nagged with your site, reduce your bounce rate and will grow your authority. The external link from your page to YouTube will also influence Google to count your website as trusted site for authority. Each and every approach to video integration builds your authority. So these improving factors are enough to get you ranked higher on the search page.
Crating Professional Video Does not require Colossal Budget
Most of the laptops have a video cam and some basic video editing software also you will find free video editing software on web. So it is not a great deal to make pro quality video with low budget. You can utilize the camera you have and make your video on which you are supposed to discuss about. After creating video upload it on your YouTube and make it live for all. You can also utilize the Power point for crating technical tutorial videos using graphic and videos.
This is all about my simple way that you can follow to have improved SEO. You have already noticed that making video and uploading them is quite easy but their impact on SEO building is vast. So don’t miss the natural way of getting extensive page ranking with this little approach on the way of SEO.
Achieving highest ranking with the search giant Google is literally a dream of every website owner always. To be frank actually above 90% of the visitors usually visit the first page of the search result. Beginners sometimes do some mistake while working with SEO since they are exactly not conscious about the killing factors. Basically SEO mistakes are very common with new web developer due to less knowledge and relatively less understanding level of the fundamental tactics like metadata, keywords, tagging, on-page copy and more other similar facts. Today we are about to make you acknowledge about some the bad practices that you must avoid to reduce the risk of losing your rank.
Poor Content Goolge loves to crawls websites with original high quality content with standard structure and language. You must need to make sure that content of site is rich with entertaining voice and strong ideas. Using article spinners is an offense in the eyes of Google and they create negative calculation in Google’s algorithm. So you must avoid using such things. To do this correctly you have to be a dedicated writer but what will you do if you have no passion for writing? Hiring freelancer writer could be a better choice for your issue. Don’t warn the hired writer for larger volume rather you should make him aware of providing original quality content. Always try to be first one for any new idea as because Google does will not value you if you are the 10th person who is sharing the same ideas.
Stuffing Keywords You will happy to learn that Google is intelligent enough to identify the contents you are sharing on your website. That’s why you don’t need to mess with uttering the keywords throughout the content. Presently the old strategy of pronouncing keywords is not considered exactly as the part of ranking. So stuffing keywords not actually going to help you a lot and this practice will bother your readers as well.
Overlooking Building Internal Links Unfortunately while most of the web master provides emphasis on building back links they are relatively less interested about creating internal links. This may be not a good practice since according to analysis internal linking makes the SEO of the site stronger in view of Google. The interesting fact of internal ranking is that, it makes the owner able to connect the useful contents and present them in smart way so that they can find them easily and it also ensure more engagement of your audience with you. So you should take this in your account so that you don’t miss the opportunity to have a boost in your ranking.
Avoiding Google Webmaster Tool Google provides lots of free tracking tool that you should use to track the number of visitors you are gaining as well as source of the visitors and the keywords they are using to find your website. Another tool of Google which need to take into consideration is the use of disavow tool. The function of this tool is quite tricky since with this you will able to identify the backlinks of your website which are creating negative impact on your SEO ranking.
Ignoring Different Form of Media Using different form of media along with textual content will build confidence of your clients about your professionalism. Make sure that the used images have alt tags so that Google consider them for crawl. Using Video with the contents is wise idea which will bring substantial benefits like you will able to hold your visitors for longer time than usually you can. Serving true professional images with video content is much better. Backing from popular video hosting site like you tube brings good SEO results.
Your SEO strategies and Obsolete You may be shocked to hear that the old methods of search engine optimization are no more valuable for ranking. So you should not get into the methods like buying backlinks, excessive keyword integration, utilizing keyword anchored back links. Old methods will certainly hold your lower in search ranking.
You don’t Have Meta tags Meta tags shows exactly what your website is offering for the visitors. So if you fail to integrate the meta description properly, visitors may not find your website beneficial for visiting. Therefore you may not able to utilize the SEO even you are on first page. On the other hand search engine will also find your site suitable for ranking under niche when you include meta data for it.
You Don’t Have External Link with Authority Websites If you want to achieve the highest level of confidence of your visitors, you have to provide the best possible content to them. And as because these websites like Wikipedia, YouTube and Twitter has authority in web thus if you build external link with this site for your post and pages, you will undoubtedly be able to push ranking in the search engines.
You website full of Broken Links Website pages with 404 not found page error are too much unprofessional and may diminish your earned trustworthiness in instance. This issue is alarming not only for reducing your traffic but also consider as red flag for search ranking since if Google found such dead link while crawling it will not index you on top. So specific technical periodical checking of your website is mandatory.
Ignoring WordPress SEO Plug-ins The reason behind the popularity of WordPress is the availability of thousands of plugins. And many of them are literally useful for increasing ranking of your website. So if your website is built on the WordPress platform you should utilize the wide advantage of using Plugins for optimizing your website for search engines.
These are the common mistakes which beginners usually does, even some professional experienced webmaster sometimes miss to follow some of these. So if you cordially follow this guide consequently you will able to make your place top on the search page.
A single image can tell stories of thousand words thus blogger likes to integrate images with content to grab attention of the visitors. Literally using appropriate images will change the look and feel of your website. To convey your massages effectively you need to have large resource of quality images. We know finding a prime source for quality image is quite challenging. Therefore, we are here to introduce top places where you will find royalty free high quality images.
Pixabay This is a large resource of free images and their quality is premium. You will find this site quite helpful which will give you large pool of free images. Pixabay supports sharing their 2 lakh images free of cost for their users. To be frank it is a great resource for getting copyright free images for professional blogger. They have a flexible search engine so that user can easily search over their resources according to their need. They have categorized their images based on niche thus it is quite time saving to find the best images right away.
Free Photos Bank As the name imply truly the site is nothing but a large bank of free photos. This site is also well organized and has a built in search engine that makes this site more efficient for finding relevant quality images faster.
Unrestricted Stock This site comes with the motto that they serve royalty free stock photography and now they are executing their promise. Unrestricted Stock only has niche based small collection so you may find this site less beneficial for your purpose. However this site is best for finding artistic images and you can utilize the advantage.
Free Images Free Images has a fairly large database of 350,000 quality images. To get access to their resources you need to sign up to their service, it takes only few minutes and no charge at all. So, little investment of time could bring great profit since they have large resource of royalty free images.
In conclusion, your will find lots of free websites out there with extensive collection of quality images. We have found the above mentioned resources best for finding images for content of blog. Fortunately, each of these sites allows you to download images and utilizing them without fear of copyright infringement. So explore the opportunity of finding perfect images for your site right away.
Blogging is passion for some people and they write because they love to share their personal thought and experience with the world. On the other hand some people invest their valuable time for making money from blogging. Many beginners do lots of mistakes when they start for the very first time. Today, we will introduce some of the fatal mistakes that usually bloggers do, that you must avoid.
Absence of Quality Content Visitors keep returning to the website that they find useful or interesting for real purpose. So it is apparent that concentrating on developing quality content is far more batter than wasting time for building links or managing SEO. The following practices will be useful if your website really has something impressive to meet your visitor’s needs.
Expecting success without spending much for Blogging Some blogger expect higher traffic, higher conversion and higher earning without doing anything for the blog. It is impossible to achieve best without investing least. It is evident that new blogger will spend more time and will do more work for their site to get expected result from it.
Lack of Fresh Content Many blogger miss to update their blog with new interesting article thus they fail to fetch more reader as well as fail to hold existing traffic. In addition with this fresh new content influence Google and other search engines to crawl your site regular basis thus you will have better chance of indexing. So the blog which publish content frequently is most loving to Google.
Ignoring Good SEO Practices Organic traffics are entered in a website through search engine therefore optimization of search engine adds real value for generating traffic. Always try to follow the techniques that Google suggest for you. Never follow back hat techniques since they are harmful and brings negative result in long run.
Neglecting Needs of Audience Visitors are life of any website and you must make them satisfied to ensure that they are stick to your blog. Never consider blog as just a diary to express your thoughts make something different that others so that you audience find your blog valuable or interesting. You should try to be engaged in healthy discussion, chatting and posting topic of worthiness which will ensure your visitors that you really cares about them. Never post any controversial topic or abusive language that drives away your followers.
Silly Grammatical Mistake Tiny grammatical mistake cloud change the impression and value of content and you may prove as less serious to your audience. Always do double check and make sure that you have not done any silly mistake in your content.
Bloggers should avoid such mistakes to enhance the possibility of getting highest level of accomplishment.
If you are struggling with poor click through rate despite of having ranked in first page of search engines then this article is for you. Many site owners frequently complain that they are suffering from lack of traffic even they are top in raking. The problem of getting bad result lies in wrong integration of meta data. Most of the cases site owners fail to get advantage of search engine due to the inclusion of poorly written meta description.
What is meta data? Meta description is nothing but a short description of 160 characters, a HTML that basically summarize the content of the page. And search engine shows meta description with search result. Thus meta description is largely important for SEO.
Meta data should be As Brief as Possible not More than 160 Words Always try to integrate a concise description since search engines leave description more than 160 characters. So if your meta description is larger than 160 character rest of 160 character will cut off and the text will become obscure and it will fail to be effective as well. So it is inevitable that your meta data must be concise to summarize just the gist of the content you have on your site.
Make sure that Meta data is Relevant to Your Content Literally meta data should show exactly brief form of the content you have on your site. This data need to develop based on real content of your site not with false statement. Any attempt to deceive people will end to smoke.
Appropriate keywords should be selected Usually search engines highlights the terms which perfectly match with the visitors query. Therefore, incorporating valuable keywords is so much important to arrest visitor’s attention. Google and other major search engines may penalize you if you fail to mention real keywords in your meta description.
Action oriented Description Meta data should have the attribute that will show the real short description of the page that will really serve after clicking. The description needs show the exact term for which the searcher makes any search. If the description is near to the audience’s requirement then you will have the higher chance to get clicked.
Properly written meta data could greatly enhance overall CTR of your content by influencing visitors. The above mentioned guideline will help you a lot to manage meta description for your site. Do you find this article helpful for you? Make a comment here.