Advertising is indispensable for growing any business but using the popular traditional advertising media are expensive requires enormous budget which may feel as burden for freelancer and small business owners. Fortunately there are lots of places where you can promote your enterprise for free. Without spending a single penny you can follow the savvy marketing strategy we are about to discuss here.
Advertise your business Locally – For Free!!
You Must Ensure Your Website have Value for Others: It does not matter whether your business is local or intentional your website should design in a way that it can be easily identified and navigate smoothly. You need to follow some basic rules including maintaining quality of content, focus on specific goal, make it intuitive for target ordinance, appropriate representation of brand, ensure SEO, integration of social media and optimize website for mobile user.
Provide Emphasis on Blogging: Blogging could increase the chance of being noticed by your audience out there as because Google and other search engine crawl informative and beneficial content and consider them as a parameter to create raking for niche websites. So it widely important that your develop quality content and post them regularly on your blog. In addition with SEO needs regular update with new content let you interact with your potential clients and make them aware about your dedication and care which ultimately lead to have conversion. Make sure that your website has social sharing buttons so the visitors can share them with their near one and this will let your post viral thus more people will discover your brand.
Make Sure that You Arrange a Press Release Each Month: Get in touched with printing media of your locality and ask for opportunity if they have any option to capture your business details and create features on them. Publishing features on your business will give you a boost in your business by increasing the number of new local clients. You need to develop a healthy relationship with the editorial and journalist to convince them for writing on your business.
Focus on Email Marketing Strategy: You can use email marketing software like MailChimp to design and to send email to potential clients this strategy will enable you to track and understand needs of your clients. For getting higher advantage from email marking strategy you will need to grow the database on regular basis. Encourage visitors of your website to sign up for email service.
Utilize Video Content as Marketing Element: YouTube is second most visited website on web. So, why not we take the opportunity to leverage video marketing? You can create video on your offers and services that your business offers and post them on Youtube for free. After that you need to embed code of the video on your website. In this way you will be able to fetch clients from your tube channel to your website.
Index Your Organization on Local Directories: Register with popular local directories is on of the important free way since adding the name of your organization in local directory will help your clients find you easily on webs. Ensure that you include details about your business but in concise form. The most popular directories are Google, Yahoo, Yelp, Bing, YellowBook, Linkedln and more.
Try to Proactive on Social Media Platform: You can undoubtedly use popular social media to share your blog content and fetch your target audience group by engaged with them for different session. This a impressive way to get noticed faster. You can create different events, online program and these will let you interact with your desired clients group. You will find Facebook, Twitter, Google+ quite helpful for your social media activity.
Having a Verified Profile with Google+ Local: Google+ Local is a beautiful way to have a remark on Google map about the physical position of your company office location. Google will send a pin number by post to you physical address as soon as you get registered, you need to enter then pin on the listing and start enjoying advantages. This strategy literally does a lot of sense and make sure that you appear on local search. Moreover the service is completely free and it is an opportunity to connect Google+ profile to your Google+ Local listing. However, you can get the pin immediately though mobile number.
Start Local Networking Events: The most suitable way to grow your business is developing network and start marking on that channel. Take part in conversation, events, seminar, business show, programmer arranged by business community of your region.
Be a guest Writer on Others Website: Writing on other popular website of your niche can get you some level of achievements. Basically it is a true way to fetch great number of clients since your loyal readers will always follow you even you are not the mother site. You can mention the name of your site at the end of the writing. Therefore, if you gain trust of visitors then this can get you enormous business right away.
So no more waiting, you have all freedom to advertise your business with some or all of the shown ways. You will find more valuable tips on doing business online on our blog, have look!!
We know that the algorithms Google follows for creating ranking page are complex and Google updates it every day. In past, Google crawler provided emphasis on keywords, domain, content, inbound links and similar others to determine the raking of any website. Presently, speed of the page is also considering as an important parameter while Google creates ranking result. Literally this new change has introduced couple of years ago. Therefore web developer, webmaster and website owner are too much concern about the speed of their website.
According to the Head of Google webspam team Matt Cutts, Google ranks websites lower which are relatively slow than others website of same niche. So it is obvious that the slower you the lower your raking will be. It seems that speed factors is a pitfall for webmaster who are struggling with the raking even they are putting lots of efforts like unique content and optimized design. If we try to see what Google wants from us is nothing but the user experience. Websites with poor performance are less affectionate to Google algorithms since they have poor use experience trait. Actually Google always focus on serving best experience to audience.
It is true that Google never defined any specific loading time that a website should have to get better result for raking however for sure the render time play vital role for raking issue. Render time refers to the time required for showing textual content, images, media files and banners. Loading time is equally crucial for mobile and desktop search thus your site should be friendly for mobile devices as well. In a nutshell, to get better raking with search engines you must make sure that your website will load fast regardless of device of visitors.
Page speed depends on some factors; here you will get some ideas about this:
Hosting: you can’t expect better performance from a cheap host as because cheap hosting site has low seep performance.
Theme: Too much complex themes with heavy coding takes relatively more time than others.
Advertisements: Too much ads not only bother visitors but also lower page speed.
Images: High definition images can lower the speed of page greatly. It is better to use PNG file which have better quality but low weight.
Widgets: Widgets like calendars, social button and comment area could affect speed of the page.
Embedded Video: Video of outside hosting can lower the speed and this could reduce by hosting video on own site.
So you have already realized that how much important the page speed is and which factors are playing crucial role behind the speed of your page. So it is high time you should focus on optimizing speed of your website and blog in instance to have positive impact on search ranking.
Local search optimization of your business website could enhance your business greatly if your business is oriented mostly to local customer of your area. Improved performance of your site for local search can get you enormous profit through giving you more business. Throughout the article we will show you many effective ways of optimizing a business website which you could follow to dominate local search. It is apparent that if you follow the following strategy eventually you will able to occupy top place in the Google’s page raking.
Managing Content First of all you have to do lots of research on keywords and then based on the identified valued keyword you must have to develop quality content. But remember the thing that local search phrases are quite different than traditional international search keywords. Usually visitors add name of city, country or town when they want to local product or service. So if you really want to get the visitors with such keywords you have to integrate local address into schema format, local maps and obviously the content should be written based on the interest of local people. So it is clear that to influence Google’s crawlers you need to optimize you website’s URL and tags in a way that Google can easily identify your location and rank your site for the most relevant local search.
Generate Business Pages Having a business page on Google+, Yahoo Local Page and Bing platform can get you wide range of facility of getting success of search ranking. Be careful about providing information on the created pages. You must include a concise, brief and clear concept about the business and services you are covering. It is highly recommended that you use some professional photograph of your office, product and employee. You should mention category of your business, specify address and phone number with country code or NWD code.
Integrate Your Website to Other Directories Success in getting highest exposure on web depends on how much your spread the name of your business utilizing different platform on internet. But only included in Google or Yahoo may not give you the success that you are looking for. So you should list down your website to other such site like Yelp, LinkedIn and other. Therefore, you will have all the ways to get better raking for local search.
Utilize Reviews Your profile on social media platform can bring you some level of success with local search optimization. You can show the positive feedback of your clients on social media page on your website’s page. This activity may not have any direct effect on the raking of your site but you will get more clicks and obviously you will get more traffic to your website. If you get more local traffic you will be identified by Google as more oriented to local customer and you will be benefited from the activity. So encourage your clients to leave positive review on your website.
Make Your Website Optimized for Mobile Devices Mobile search are not different than local search. You might have access to the information that mobile visitors are increasing with the advancement of technology. Optimizing your site for mobile site will let you grab local search raking by increasing number of local visitors to your site.
Finally, optimizing website for local search is crucial fact to boost your business and now way to ignore this if you want to have highest advantage of search engine. And If you follow the above mentioned tactic you might not lose the traffic of your region as well as your raking with google will be better than earlier.
When the question of search engine optimization arises most of the webmaster think about the search giant Google since Google gets about 6 billion search every day. It is obvious that optimizing your site for Google will bring you huge success but why you should miss the opportunity of getting about 30 % of the visitors that the relatively small search engines like Yahoo and Bing could bring to your website. Today we will briefly explain the reasons why you should make your site friendly for Yahoo and Bing that many of the webmasters and bloggers never considered. The under mentioned causes are considered vital for which you need to optimize your site for other small search engines.
Google change its algorithms over the time thus the top ranked website of today may get down in search result tomorrow. Therefore spending your most valuable time for optimizing only the Google may lead to drastic reduction of traffic. On the other hand if you optimize your site for Google, Yahoo and Bing. By doing this you may not supposed to lose the greater number of traffic.
Optimizing your site for Yahoo will boost you SEO needs since Yahoo is powered by Bing. So working with the SEO strategy of one will get you advantage of boosting SEO for other.
Old sites are usually ignored by the updated algorithm policy of Google on the other hand Bing loves old official form of website like .gov, .edu and .org so you can have greater SEO results if you are webmaster of such kinds of websites.
You could have greater results with easer efforts on indexing flash media if you optimized your website for Bing.
Small, medium and relatively less recognized enterprise is ignored by Google when Google creates result for ranking page. That’s why optimizing websites of newly establish business or small business arena for Bing could favor largely enhancing your business. Consequently once your business is established with the support of Bing in future you will able to get attention of Google too.
In fine, though lion’s share of the traffic is served by Google, we can’t avoid the importance of Bing and Yahoo since they also comprise a handsome number of traffic on web and help to grow authority of many website.
Achieving highest ranking with the search giant Google is literally a dream of every website owner always. To be frank actually above 90% of the visitors usually visit the first page of the search result. Beginners sometimes do some mistake while working with SEO since they are exactly not conscious about the killing factors. Basically SEO mistakes are very common with new web developer due to less knowledge and relatively less understanding level of the fundamental tactics like metadata, keywords, tagging, on-page copy and more other similar facts. Today we are about to make you acknowledge about some the bad practices that you must avoid to reduce the risk of losing your rank.
Poor Content Goolge loves to crawls websites with original high quality content with standard structure and language. You must need to make sure that content of site is rich with entertaining voice and strong ideas. Using article spinners is an offense in the eyes of Google and they create negative calculation in Google’s algorithm. So you must avoid using such things. To do this correctly you have to be a dedicated writer but what will you do if you have no passion for writing? Hiring freelancer writer could be a better choice for your issue. Don’t warn the hired writer for larger volume rather you should make him aware of providing original quality content. Always try to be first one for any new idea as because Google does will not value you if you are the 10th person who is sharing the same ideas.
Stuffing Keywords You will happy to learn that Google is intelligent enough to identify the contents you are sharing on your website. That’s why you don’t need to mess with uttering the keywords throughout the content. Presently the old strategy of pronouncing keywords is not considered exactly as the part of ranking. So stuffing keywords not actually going to help you a lot and this practice will bother your readers as well.
Overlooking Building Internal Links Unfortunately while most of the web master provides emphasis on building back links they are relatively less interested about creating internal links. This may be not a good practice since according to analysis internal linking makes the SEO of the site stronger in view of Google. The interesting fact of internal ranking is that, it makes the owner able to connect the useful contents and present them in smart way so that they can find them easily and it also ensure more engagement of your audience with you. So you should take this in your account so that you don’t miss the opportunity to have a boost in your ranking.
Avoiding Google Webmaster Tool Google provides lots of free tracking tool that you should use to track the number of visitors you are gaining as well as source of the visitors and the keywords they are using to find your website. Another tool of Google which need to take into consideration is the use of disavow tool. The function of this tool is quite tricky since with this you will able to identify the backlinks of your website which are creating negative impact on your SEO ranking.
Ignoring Different Form of Media Using different form of media along with textual content will build confidence of your clients about your professionalism. Make sure that the used images have alt tags so that Google consider them for crawl. Using Video with the contents is wise idea which will bring substantial benefits like you will able to hold your visitors for longer time than usually you can. Serving true professional images with video content is much better. Backing from popular video hosting site like you tube brings good SEO results.
Your SEO strategies and Obsolete You may be shocked to hear that the old methods of search engine optimization are no more valuable for ranking. So you should not get into the methods like buying backlinks, excessive keyword integration, utilizing keyword anchored back links. Old methods will certainly hold your lower in search ranking.
You don’t Have Meta tags Meta tags shows exactly what your website is offering for the visitors. So if you fail to integrate the meta description properly, visitors may not find your website beneficial for visiting. Therefore you may not able to utilize the SEO even you are on first page. On the other hand search engine will also find your site suitable for ranking under niche when you include meta data for it.
You Don’t Have External Link with Authority Websites If you want to achieve the highest level of confidence of your visitors, you have to provide the best possible content to them. And as because these websites like Wikipedia, YouTube and Twitter has authority in web thus if you build external link with this site for your post and pages, you will undoubtedly be able to push ranking in the search engines.
You website full of Broken Links Website pages with 404 not found page error are too much unprofessional and may diminish your earned trustworthiness in instance. This issue is alarming not only for reducing your traffic but also consider as red flag for search ranking since if Google found such dead link while crawling it will not index you on top. So specific technical periodical checking of your website is mandatory.
Ignoring WordPress SEO Plug-ins The reason behind the popularity of WordPress is the availability of thousands of plugins. And many of them are literally useful for increasing ranking of your website. So if your website is built on the WordPress platform you should utilize the wide advantage of using Plugins for optimizing your website for search engines.
Final Words
These are the common mistakes which beginners usually does, even some professional experienced webmaster sometimes miss to follow some of these. So if you cordially follow this guide consequently you will able to make your place top on the search page.
Plenty of advice you will find on web about utilization of images to exploit the SEO. But you have to decide which you should follow and which should be avoided. Tons of images are flooding the web but all of them are not suitable for SEO strategy. This article will tell you how you should use images for your content to get advantage of SEO and how you could avoid the risk of copy right issue.
Make Sure the Images Are Legal Most of the new blogger are not concern about the copy right law of digital photography. Therefore sometimes they use images for their blog which they should not use since they have no such legal rights on those images. This is actually a great mistake done by novice blogger. Before using any image for contents we need to know the fair use policy of the image. We have found creative commons and public domain images as quite safe for use. However most the creative common licensed images requires to mentioning the source link back. Without explicit permission of photographer you should not use such images because it may sue your even you mentioned the source or the name of photographer. So as the fine for copyright infringements is expensive blogger should only use the clearly labeled creative or public domain photos.
Be careful about alt tags Labeling each photos of the blog with alt tag is certainly a good idea. For taking advantage of SEO images could play a vital role. If Google identified images of your site for Google images then it will help you getting traffic. Alt tags should be short, concise and to the point. You should not use long list of key words as Google penguin algorithm may eliminate your from the first page of ranking for this offence.
Quality of the Pictures Should be Considered Some obscure form of images like low resolution, low quality, and pixilated images and considered as red flag for Google which will literally play down your ranking. It is better having no image than low quality images. If your blog has good images it will look impressive thus you gain appreciation from your readers and your SEO result will be noticeable.
Providing link with Images This is a controversial issue and the need of providing links with images is depends on some facts. It was figured out by many affiliate marketers that linking image with product makes better conversion. However, Google usually dislike such type of practice. If anyone wants to use this action they should make sure that use nofollow tag so that search spider doesn’t follow them since it is extremely harmful for SEO. Still many webmaster don’t link pictures assuming that in future Google may take it as negative element for ranking.
Using single Image There is no hard and fast rule of using specific number of images for any blog post. Usually long textual paragraph is boring and it may reduce the value of content thus breaking the post with some content relevant images will add value to them. Using more images with alt tag helps search engines to keep the site listed in search ranking thus it will end to success of getting huge traffic in instance. Number of quality images with smart caption will allow presenting the standard of your knowledge and dedication.
So using appropriate images for your content makes lots of sense for blogging. Do you have any prudent opinion about this topic? You can share your ideas with us. Don’t forget to leave a comment.
Social media helps to boost the growth of business and increase the traffic and conversion. That’s why this platform is utilizing by digital marketers greatly to increase the overall ranking of website. To explore the power of social network you need to link your website with popular social media websites. The fact is important since if your website is properly optimized with social media network it will let you expand visibility of your site and will increase the awareness in efficient approach.
Addition of Social Media Buttons For making your WordPress websites friendly to social media platform the first and foremost task is to be done is adding icons of all popular social media site in your website including Facebook, Twitter, Digg, Myspace and Pinterest. This icon will allow your visitors to follow you and engaged with you even they are not on your site.
Integration of Recommendation and Distribution Buttons If you integrate this feature your visitors will be able to share your post and contents on several social media by using a single button. People always like to share contents, which they find appealing or useful and you will get advantage of going viral by your visitors even doing anything of your own. You will find many WordPress plugins on web, useful for this purpose.
Your Website Should have a Call to Action Button Many website owners fail to get enough advantage of social sharing due to lack of proper utilization of call to action button. Many visitors not even notice those buttons though they are large or shiny. So say something like follow me, for more information or get touched. In addition with this mention the advantage of following on social media sites like weekly discounts, coupon codes, freebies and more to stimulate the audience more efficiently.
Power Your Site with Social Media Plugin WordPress is suitable for using social media plugins for different purposes thus you can utilize this advantage to implement your preferable social media plugins to your site. As for example, Facebook commenting plugin allows user to post comments directly on your website from their Facebook account. And the benefit is twice from this since their activity will also visible on the news feed of their friends and you will get more visitors instantly.
Select Proper Social Media Widget and Feeds Another important part of this method is to select the right social media feeds and widgets. You should add an activity feed if your visitors make comments regularly on your site. If you have options to post regularly then this widgets will particularly suitable for you. It is the way to get deeper insight of you latest news about your business to your audience.
Finally, hope you have already understood the strategies that you should follow to make your website friendly with social media platform to increase your traffic and to boost your sales greatly. If you have any updated idea about utilizing social media more intensively please share with us.
As we know SEO is indispensable part of gaining potential clients and promoting any website. There are lot of SEO consultancy firm out there and doing huge business in their sector. Unfortunately no governing body or regulatory authority is here that provides crtificate or recognition about SEO experts. That’s why market is full of armature and fraud SEO service provider. You will surprise to learn that the WordPress community is even unprofessional. They have lots of wrong and outdated concept about basic needs of SEO. So the real situation is, lots of SEO service providers are providing service without knowing anything, do you think it could bring positive result? It is literally hand for website owner to identify who really has knowledge about SEO.
Guess what, we are about to share our in depth ideas about SEO lies that you must avoid.
Doing Wrong With SEO is Bad for You
If you are working with SEO then you might have knowledge that if the webmaster forgets about 301 redirect or flood the site with rich anchor text then it could harm the algorithm of search engines and all your attempts will end in smoke. Because of wrong approach your website may be removed from search engine’s ranking and kill your revenue by preventing potential client to reach your site.
WordPress Plugins is Merely Not Enough for SEO
Many webmaster believe that WordPress SEO plugins like Yoast SEO is just a green signal for WordPress website. To be frank a SEO plugin actually dons not generate SEO since it just a tool that somehow help to improve SEO efforts but not that much. SEO plugin only covers a very small part of your entire SEO needs. Whereas real search engine optimization comprises lots of activities including content generation, keyword mapping, tagging, meta description, site mapping. And it’s really needed to spend tons of time for planning and execution of the process. SEO tool will only help you to do some research on the planning of SEO.
BS out of SEO
1. SEO consultant has Personal Relation with Google Many SEO experts may claim that they personally know the expert of Google but you should not believe in such types of foolish words. SEO experts could not have the level of relation with Google experts that could let them convince to modify algorithms for their site. The two groups is totally works in different ways and their relation is contradictory.
2. SEO Consultants Have all Power to Rank You Top It cannot be possible since their activities cover only few area of the SEO process. Literally, they can actually help you a little. You can even get positive results with SEO by working hard of your own.
3. They Will Do All the Works of SEO Projects SEO is not a single task it includes many strategies and a whole team works for it including the website owner.
4. Algorithms is Familiar to SEO Expert This is another false statement. SEO expert only can make assumption about the information and they learn it form trial and error methods.
5. SEO needs only Building Links It is a miss concept about SEO that building links is enough for SEO but the truth is that it only a portion of the overall process.
6. Content is Not an Important Fact Without content you actually were noting to be ranked by search engines. Search engines rank website based the content and keywords included in the content.
7. SEO Can Only Done By SEO Expert It’s totally wrong. Anyone can learn and apply SEO strategy effectively. You can even be expert on SEO by doing research on web. It is really better to do SEO with own efforts sometimes it make better result.
Some real words about SEO are included here that you must believe
SEO is complex
SEO efforts takes long time to produce result
SEO needs developing plan and their implementation
SEO needs the owner also work for it
SEO is not a magic it requires education
SEO experts need to have in depth knowledge about the clients industry
SEO shows best result when user experience get priority in website designing
Final words
Unfortunately WordPress world is filled with unethical SEO experts. Actually this industry has very little number of good consultants. So it is better to make you educated so that you can manage your SEO efforts personally. Success in SEO is all about learning, planning, execution and diligence.
Google analytics is one of the most popular Google’s services that millions of webmasters are using over the decades. To be frank, it’s a pretty cool premium service which provides service for free of cost to its clients. We often think it is just a tracker and generates report for websites traffic but literally it’s not just all. Google also provides premium analytics service for its subscriber oriented to enterprise user and additional service for mobile apps and SDK.
If you have a business website you must need to use analytics features to drive large number of traffic to your site. After completing this article you will able to know how Google analytics helps user to optimize its business.
It helps to determine origin of your traffic You might have already identified that Google analytics shows how many visitors you are getting everyday with their country of origins. It will help you largely to manage your advertisement you want to show on your site since you know your visitors. You will find it under visitors menu.
You will able to learn which keywords fetching you visitors If you able to know which keywords are brining your visitors to your site it will help you greatly to ranked higher in future. It is apparent that you can exploit the features to add more related content to your site to achieve more potential clients. Along with this the identification of least searched keywords will help you to improve the number of quality content. This tracking option can be enabled from search settings tab under the profile settings menu.
It makes you learn bounce rate of the website and average time spent This feature basically helps website owners to identify which pages are performing best. The status of bounce rate and average time spent actually provides clue about most popular content of your page. So you can make sure that your website will have more similar content by taking advantage of it.
It helps to identify the Devices your visitors are on Under the visitors menu you will find mobile visitors option and this feature will shows number of visitors you are getting from mobile and visitors from desktop. If your site has large number of visitors from mobile devices then you will need to have a separate mobile website or a responsive site which will perform better for mobile devices.
Helps to identify Shopping Carts abandoned Stage Google analytics has professional determination features which lets you tack where most the visitors are giving up. Many potential clients leave if the checkout steps are too long. So you will able to take necessary steps to reduce the time duration for checkout process and will able to increase you sell as well.
In fine, Google Analytics could be your best assistant if you mage to utilize it perfectly. Each top ranked websites owner found to use Google Analytics. To achieve the desired goal with traffic, installation is not enough along with this you must need to identify the loopholes and inferiors parts your site.
