Advertising is indispensable for growing any business but using the popular traditional advertising media are expensive requires enormous budget which may feel as burden for freelancer and small business owners. Fortunately there are lots of places where you can promote your enterprise for free. Without spending a single penny you can follow the savvy marketing strategy we are about to discuss here.
Advertise your business Locally – For Free!!
You Must Ensure Your Website have Value for Others: It does not matter whether your business is local or intentional your website should design in a way that it can be easily identified and navigate smoothly. You need to follow some basic rules including maintaining quality of content, focus on specific goal, make it intuitive for target ordinance, appropriate representation of brand, ensure SEO, integration of social media and optimize website for mobile user.
Provide Emphasis on Blogging: Blogging could increase the chance of being noticed by your audience out there as because Google and other search engine crawl informative and beneficial content and consider them as a parameter to create raking for niche websites. So it widely important that your develop quality content and post them regularly on your blog. In addition with SEO needs regular update with new content let you interact with your potential clients and make them aware about your dedication and care which ultimately lead to have conversion. Make sure that your website has social sharing buttons so the visitors can share them with their near one and this will let your post viral thus more people will discover your brand.
Make Sure that You Arrange a Press Release Each Month: Get in touched with printing media of your locality and ask for opportunity if they have any option to capture your business details and create features on them. Publishing features on your business will give you a boost in your business by increasing the number of new local clients. You need to develop a healthy relationship with the editorial and journalist to convince them for writing on your business.
Focus on Email Marketing Strategy: You can use email marketing software like MailChimp to design and to send email to potential clients this strategy will enable you to track and understand needs of your clients. For getting higher advantage from email marking strategy you will need to grow the database on regular basis. Encourage visitors of your website to sign up for email service.
Utilize Video Content as Marketing Element: YouTube is second most visited website on web. So, why not we take the opportunity to leverage video marketing? You can create video on your offers and services that your business offers and post them on Youtube for free. After that you need to embed code of the video on your website. In this way you will be able to fetch clients from your tube channel to your website.
Index Your Organization on Local Directories: Register with popular local directories is on of the important free way since adding the name of your organization in local directory will help your clients find you easily on webs. Ensure that you include details about your business but in concise form. The most popular directories are Google, Yahoo, Yelp, Bing, YellowBook, Linkedln and more.
Try to Proactive on Social Media Platform: You can undoubtedly use popular social media to share your blog content and fetch your target audience group by engaged with them for different session. This a impressive way to get noticed faster. You can create different events, online program and these will let you interact with your desired clients group. You will find Facebook, Twitter, Google+ quite helpful for your social media activity.
Having a Verified Profile with Google+ Local: Google+ Local is a beautiful way to have a remark on Google map about the physical position of your company office location. Google will send a pin number by post to you physical address as soon as you get registered, you need to enter then pin on the listing and start enjoying advantages. This strategy literally does a lot of sense and make sure that you appear on local search. Moreover the service is completely free and it is an opportunity to connect Google+ profile to your Google+ Local listing. However, you can get the pin immediately though mobile number.
Start Local Networking Events: The most suitable way to grow your business is developing network and start marking on that channel. Take part in conversation, events, seminar, business show, programmer arranged by business community of your region.
Be a guest Writer on Others Website: Writing on other popular website of your niche can get you some level of achievements. Basically it is a true way to fetch great number of clients since your loyal readers will always follow you even you are not the mother site. You can mention the name of your site at the end of the writing. Therefore, if you gain trust of visitors then this can get you enormous business right away.
So no more waiting, you have all freedom to advertise your business with some or all of the shown ways. You will find more valuable tips on doing business online on our blog, have look!!
Association with Social media platform like Pinterest and Instagram is considered as the best approach to have your brand recognized and attract the traffic to the desired level. Having a Facebook fan page is not just enough to explore SEO to spread the identity of your brand. You also need to ensure your presence on other popular places to get appreciation for your offer. Fortunately both Pinterest and Instagram are image sharing website and is not complex for search engine optimization issue on the other hand you will able to get attention and some followers from the huge traffic engaged there.
Suitable Source of Large Number of Traffic You might have the statistics that both Instagram and Pinterest have large number of visitors. Therefore most the webmaster considers these sites as great place for marking of their products. Inclusions of hashtags with the photos you have posted on theses site make you visible to search engines. Along with this your profile on theses site will connect you to the main site of yours thus you will get huge traffic to your site from your followers.
Explore the Advantages of Search Engines with Contents To exploit the search engines with fresh contents using social media platform is not a new idea at all. Now integration of your business with Instagram or Pinterest profiles means you are now also able to link them with Facebook fan pages and Twitter feeds. So you are going to have double boost with social media engagements and search engine optimization. But to get the desired level of success you need to be active with this media. But keeping updated with Google images, Twitter feeds and Faceboobk fan page personally without the help of any hired assistant will be an added advantage.
Picture Can Make Difference One pick up of image of your website by Google can generate great number of visitors without any doubt. Literally these image based site are notable way to utilize you SEO directly and to expand footprint of new thousand visitors with just one stunning image.
Just now you have leant the advantage of having link with Pinterest and Instagram therefore this could be a great deal for branding your business on web. The space is free for you; make us know if you have anything to share in your mind.
Previously most of the business owner and digital marketer are running towards Facebook and Twitter since these two platforms are considered best fort their purpose since they have highest number of audience. Over the time the view of seeing potential platform has been changed now social marking has taken over by Instagram . Presently most of the national and multinational organization with variant of business field has profile with Instagram . Many of us ignore this platform due to its specific attribute of sharing only images. But the amazing fact is this photo and video sharing platform has the ability to enhance top level involvement of your clients. This happens due to the attribute of highest level of interest like comment and share of your shared content.
Another advantage of this social platform is business friendly perspective. This platform changes on regular basis and new features added as well. Therefore it is really easy to build strong presence on web through Instagram and you can have dynamic ways of amplifying your brand right away.
Plan for Developing Strategy Before you start you need to develop an intensive elaborate strategy. First of all determine a goal like what you expect from Instagram for your business. The first step should be defining target audience, their needs, their desire and their inspiration. A clear understanding of the clients will lead you to success. Consider using some professional tools like Demographics Pro for thorough research.
Client Focused Profile Instagram allows you to create some information about the brand and it will derive the huge traffic for sure. But for this you need to build an easy to access profile. Try to follow the given way to make it simple.
Create A Business Username Make your company name simple so that is can be can be simply recognized. If the company is already determined then choose the best possible name associated with your brand for your profile.
Add a Professional Profile Picture It is best to use company logo or symbol as profile picture of you id. It will make your clicents aware about your band identity.
Include a Short bio Bio should be brief and it should not be more than 150 characters. It can be your brand slogan and outline of the working arena.
Visual Content posting On Instagram Content is the key to success of developing professional profile. Visual representations are the crucial fact for this platform since Instagram is primarily a photo sharing platform. You can hire a professional freelancer photographer or graphic designer for this purpose to represent the profile in the style that your company follows. Choose a color that is perfectly matched with the brand you are offering. As the colors, composition of the images is also does matter makes sure that elements are properly defined.
About Video Content Why not you post videos to your account as well? But their duration should be limited to 1 minute only. I can be in a form that share some info or just make a little fun. You need to always remember about the quality, lighting and sound. When you’re uploading your video, choose its cover wisely. If your cover is interesting, the number of views will drastically increase.
User generated content Customer centric approach is one of the important facts that greatly increase recognition of the profile. It is the way to utilize the followers you have. Search and find your niche oriented post of others and share them by giving credit to the authors the suitable way to be viral.To understand if it’s really worth sharing, answer these four questions-
Does this fit my niche?
Does this fit my brand?
Is it straightforward and clear?
Does it seem interesting or inspiring to my audience
Try Instagram ads Ads are an effective paid tool for reaching your objectives. Various advertising solutions with three ad formats will help you drive awareness and increase sales. Even if you’re new to advertising, working with Instagram ads will be easy for you. Set parameters for your target audience, select the best advertising solution, and start your campaign.
Use Analytics Tracking your success is the only way to know what should be improved or changed in your strategy. Let’s see what metrics you should be tracking on Instagram . With the launch of Instagram business tools, you can track most of these metrics within the app itself. Learn more about the behavior and demographics of your audience to improve your content according to their needs. Insights feature metrics such as impressions and engagement, top posts, and reach. You’ll also get useful data about your followers: their gender, age and location. Insights become available within 7 days of your business profile’s activity.Followers: install Followers+ to see who has followed/un-followed your account. Keep in mind that following thousands of people looks weird, so un-follow users that don’t follow you anymore for a better follower balance.
Mentions and shares: these go alongside on Instagram because you won’t see if somebody shared your content unless they tag you. This data is available in the feedback section.
Likes and comments: do positive or negative opinions prevail? Which of your posts have the most comments and likes?
Reach and impressions. Reach shows the real number of people that have seen your post. Impressions show the potential number of times your content was seen.
Traffic: the number of people drawn to your website via Instagram
Social media helps to boost the growth of business and increase the traffic and conversion. That’s why this platform is utilizing by digital marketers greatly to increase the overall ranking of website. To explore the power of social network you need to link your website with popular social media websites. The fact is important since if your website is properly optimized with social media network it will let you expand visibility of your site and will increase the awareness in efficient approach.
Addition of Social Media Buttons For making your WordPress websites friendly to social media platform the first and foremost task is to be done is adding icons of all popular social media site in your website including Facebook, Twitter, Digg, Myspace and Pinterest. This icon will allow your visitors to follow you and engaged with you even they are not on your site.
Integration of Recommendation and Distribution Buttons If you integrate this feature your visitors will be able to share your post and contents on several social media by using a single button. People always like to share contents, which they find appealing or useful and you will get advantage of going viral by your visitors even doing anything of your own. You will find many WordPress plugins on web, useful for this purpose.
Your Website Should have a Call to Action Button Many website owners fail to get enough advantage of social sharing due to lack of proper utilization of call to action button. Many visitors not even notice those buttons though they are large or shiny. So say something like follow me, for more information or get touched. In addition with this mention the advantage of following on social media sites like weekly discounts, coupon codes, freebies and more to stimulate the audience more efficiently.
Power Your Site with Social Media Plugin WordPress is suitable for using social media plugins for different purposes thus you can utilize this advantage to implement your preferable social media plugins to your site. As for example, Facebook commenting plugin allows user to post comments directly on your website from their Facebook account. And the benefit is twice from this since their activity will also visible on the news feed of their friends and you will get more visitors instantly.
Select Proper Social Media Widget and Feeds Another important part of this method is to select the right social media feeds and widgets. You should add an activity feed if your visitors make comments regularly on your site. If you have options to post regularly then this widgets will particularly suitable for you. It is the way to get deeper insight of you latest news about your business to your audience.
Finally, hope you have already understood the strategies that you should follow to make your website friendly with social media platform to increase your traffic and to boost your sales greatly. If you have any updated idea about utilizing social media more intensively please share with us.
You can’t ignore the contribution of social media platform for boosting any physical and digital business. Over the year social media platforms are utilizing by professional marketers to explore new potential clients. The eye-catching landscape of social media sites help to go viral through likes, comments and share. Thus theses media sites could be a great place and tool for generating business that even other strategies for creating generic traffic may not able to catch. The most popular media are YouTube, Twitter, Google+ and Facebook. You can drug big flow of traffic and certainly large number of potential clients effectively using these platforms.
All about FacebookFacebook has massive amount of visitors thus they get first priority for relevant branding. This media has more than 1.5 billion user all over the world so it is considered as great deal for advertising any business. You need to go through several processes to introduce your business on this social media. Steps are following:
Creating a Facebook Account
Creating Facebook Fan page for your business website
Running Facebook Private Group as Reward for coaching
Subscribe for Facebook premium advertisement to generate more leads
The following steps are unavoidable to have your business website in professional attention. Over the time this will allows you to build strong relationship with potential clients and more enjoyments and ultimately more conversions.
Importance of having YouTube Subscription You tube is considered as the most popular visual media that maintains and operates by Google. You might have learnt that this media is most expendable out of all social media and your business campaign will be viral right away if you can do it properly. Presently, no one wants to get entertained with the boring reading materials there printing media is replaced with TV and other form of visual entertainments. So there is no other better way to build your authority by simply creating an account with YouTube. This platform serves you the opportunity to fetch great quantity of traffic through your uploaded videos. To be frank YouTube is quite good for linking your business website with visitors. Along with this search engines also consider websites having social media presence is better for raking. So you will have a better optimization for search engines.
Needs of Having Twitter Account Twitter makes room for lots of updates faster than other social media around us and don’t need to mess with long article or video as well. This is one of suitable place where you can where you can announce your business campaign through posting article or relevant videos. You can share interesting articles from your websites blogs share related links and this way you will able to get more attention. To do it correctly having a twitter account is must. The account will help to influence circle of followers with all updates of new arrival, push new change in brand and will let you get in the memory of your clients even you have no fundamental change at all.
To be honest social media presence is not merely enough to boost enough however it could makes lots of room to leverage your branding. And for the forthcoming days it will make lots of sense for the result you always desired.
Now a day’s social media business has become an obsession for the business communities and it is one of the most talked issues all over the world. Most of the companies are eager to draw your attention by their obtuse promotion offers, Webiners and white papers that actually no one even notices. So all of their budget for promotional purpose and initiatives ultimately end in smoke and the attention they get is not worth to mention. So the guidance is not perfect enough to hit the central point of attention of viewers. So if you are searching for real guideline for successful and prolific campaign which has never been applied, you certainly have to follow tips that are given in this article.
Set a Specific Plan First of all you have to set a plan about how you will approach to any social media for promotion of your product or service. You should have a plan about the suitable content you are creating for the campaign. If you are about to create a one day event you have to spend three days to prepare a quality content for pulling more viewers. There are a lots of tools for drawing attention for users like interactive quizzes, newsletter and many more. Choose a specific campaign tool form lots of options available to you. Different campaign shows different results so get clear idea about what you really want to do. You have to be more sincere about choosing your key words that will specifically highlight your product. Make sure that your campaign is on the line with your goal. Depending on the campaign, you may need banners, logos or pictures for your content make them timely available.
Response to visitors When you post any content on Social platform for your campaign purpose you should be watchful about properly response to viewers of your post. Especially if you are representing a new business and no one recognize you then you have to be more conscious about your viewers. You have to ensure friendly environment by providing reply to each and every comments and questions, thank them for sharing, and acknowledge both negative and positive feedback. If you get some likes and comments on any of your post you will be sure about the efficiency of your post and then you have to post similar content more to attract more viewers. Respond to all comments politely and make them feel free to comments more. If audience perceives you engaging more, it will encourage them to participate mostly.
Choose the Appropriate Social Platform There are several popular social channels around us like Facebook, LinkedIn, Twitter, Instagram, Google+ and many more. You have to know which types of viewers groups use which social media, as for example Tweeter is mostly used by celebrity, Instagram is mainly used by youngers on the contrary Facebook is used by people of almost all ages. If your business is to hire service providers then LinkedIn will be the perfect choice. If are doing the business of selling consumer product Facebook and Twitter may be the right one.
Manage your Content for Multiple Channel You have to create a single content for multiple social media and post them to several channels at once in a way that will not interact with any media. But it is recommended that do not send massage to different social media because the massage of one site is not compatible with others. So use a separate social media dashboard to manage all of your content automatically for your clients of different media. This tool will actually conceal your personal posts or tweets form going to their news feed unintentionally.
Increase Involvement and intimacy with audience Theoretically if you are really eager to get more visitors for your events you have to draw their attention by offering rewards and prizes to your clients. You can make your campaign more successful by arranging special discounts, contests, free sign up , photo contests and many more. Give more attention to primitive and long term active followers and satisfy them with some discounts and rewards. Long lasting relationship with loyal followers will ultimately promote your product.
Evaluate Your success Specify your key of metric and measure your prosperity of your campaign every day. Use any advanced analytical tool for reviewing how successfully the campaign is working. There are lots of tools for help you in this issue like TweetDeck, Clicky and Google Analytics and many others. If you have failed to get the deserved result then think more precisely how could you more efficient. If you have accomplished some result then identify the key aspect of the result and work more on it to give the strategy a clean shape to get better score.
Support your clients and Motivate them with tactics Motivate your clients by doing something new like working for them. Best clients will involve with you in personal chatting just for fun. Take time to realize their needs by talking to them regularly and design your product and service according to their suggestions. Influence them to tweet about how they use your product and exploit them to share your post on their timeline. You may create a database of the clients of different forum who has large number of customers. Increase your data base by inviting them to various competition and prize draw programs these are the good mechanism to generate email address. A simple prize may help to generate much interest and it would be a great way to get your campaign noticed. You can also give them premium exclusive newsletters or special discount which may be far more influential. Create a landing page for clients which will ensure comforts for clients that they are on right place.
After established in 2004 it has become giant and has over 900 million users according to wiki ( for facebook )
It is well optimized for mobile users
User can contact with each other very effectively and a new can go viral within very short time
There is not age,sex or religious limitation for Facebbok. It has become international and your message can be reached far way from your home that you can not imagine.
So, if you do not have a facebook account yet, I think your are missing something big that you can not imagine. I feel really sorry for you:(